News Summary
The upcoming 2024 Marketing & Communications Awards in Utah will highlight the achievements of marketing professionals. This year’s event, formerly known as the SAMY’s Awards, recognizes innovative campaigns from Snowbasin Resort, Bank of Utah, Ivanti, and others. The awards night promises to celebrate creativity and effective marketing strategies while engaging the local community.
Celebrating Excellence in Marketing: The 2024 Marketing & Communications Awards
Every year, the Marketing & Communications Awards in Utah shine a spotlight on the impressive wok of marketing professionals in the state. Previously known as the SAMY’s Awards, this event is a big deal for recognizing standout achievements in our vibrant marketing and communications landscape. With an exciting ceremony set for October 30, 2024, the anticipation is building as the industry gears up for a night of celebration and recognition.
Snowbasin Resort Makes Waves
One of the standout stories this year belongs to Snowbasin Resort’s marketing team, who have swept up not just one, but three prestigious accolades in 2024. Their impressive triumphs include being named No. 1 Resort in the West by SKI Magazine, getting featured as the top resort in North America by Outside Magazine, and securing recognition as the top ski destination in the U.S. and Canada by USA TODAY. It’s not just these accolades that have the spotlight on them; their savvy marketing campaign in response to this recognition has generated over 16 million earned impressions across national media!
Community Engagement at Its Best
Another intriguing campaign came from Bank of Utah with their “Where’s the Wallet Cash Quest.” This innovative game attracted more than 6,900 participants who eagerly hunted for a hidden $20,000 prize. The campaign didn’t just stop with the cash, though; it ignited a flurry of organic engagement across social media and even created a buzz on Reddit. Now, that’s some community spirit!
Innovative Strategies
Over at Ivanti, they turned the usual Patch Tuesday security updates into something much more appealing, employing a multi-channel approach that drew in an astonishing 79,530 webinar registrations and 12,551 blog views reaching 113 countries. Additionally, their media strategy garnered 70 pieces of coverage that connected with an astounding 62 million people. Talk about a global reach!
Engagement Worth Bragging About
Meanwhile, Crucial Learning hosted a Summer Webinar Series that attracted over 30,250 registrations, showcasing a healthy 14.1% open rate and a click-through rate of 3.8%. This impressive year-over-year growth is a testament to the growing interest in their offerings.
Then there’s Frazil, whose “Free Frazil Friday” campaign distributed a whopping 1.5 million free slushes. This clever promotion not only spiked customer engagement but also significantly boosted website traffic and purchase intent.
Making a Meaningful Impact
The Best Friends Animal Society shined with their “Bring Love Home” campaign, resulting in nearly 35,000 pet adoptions and impressive increases in both website traffic (55%) and donations (59%). Their efforts are a heartwarming reminder of how powerful marketing can be when it comes to positive community impact.
Boosting Local Businesses
Across the board, local efforts didn’t go unnoticed. Dareli Villegas brought Orem’s digital engagement to new highs with the “Small Business Saturday” campaign, generating over 100 videos spotlighting local entrepreneurs. That’s serious support for the local business scene!
Breaking New Grounds
The creativity didn’t stop there; Brigen Sonzogni wowed audiences at Black Desert Resort with an AI-powered narration system giving players insights from golf course architect Tom Weiskopf – a unique twist on how to enhance the golfing experience!
Finding Success Through Innovative Media Strategies
Scott Trotter’s media strategies for a local university brought impressive results, achieving a $67.8 million advertising value equivalency and crafting over 100 crisis management statements. It just shows how important strategic communication is, especially in dynamic situations.
Weaving Impactful Content
There’s also Clearlink with their personal finance site, The Penny Hoarder, which has rolled out a new tool for finding car insurance. Their content strategy across social media and email is engaging millions each month, proving that content is truly king.
Employee Engagement and Beyond
Jacobsen Construction has developed their J-Hub microsite to encourage employee engagement; they’ve seen an impressive 27% year-over-year increase in photo contributions, thanks to their interactive technology.
Expanding Reach through Storytelling
Then there’s Odyssey House, focusing on addiction recovery narratives and doubling their website traffic, all while boosting their YouTube views and social media reach. Their storytelling approach is indeed commendable.
Blazing Trails with Social Media
Lastly, Vivint’s social media prowess achieved over 1 billion impressions, punctuated by one viral Instagram reel that racked up an astonishing 280 million views, placing it among the top 10 most viewed reels of all time. That’s digital marketing at its finest!
With such a diverse array of campaigns and initiatives recognized, the 2024 Marketing & Communications Awards is set to be an inspiring event showcasing creativity, innovation, and effectiveness in marketing. As the date approaches, excitement continues to build in Utah’s marketing community.
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Additional Resources
- Utah Business: Marketing & Communications Awards 2024
- PR Daily: Top Women in Marketing Class of 2024
- Ad Age: Marketing Winners and Losers
- Google Search: Marketing and Communications Awards
- Encyclopedia Britannica: Marketing
