BOSTON – Snowplow Shines as Leader in Analytics & Data Capture
In a world where data is becoming increasingly significant, Snowplow has emerged as a standout performer. They have recently been recognized as a leader in the Analytics & Data Capture category by the renowned analytics company, Snowflake. This recognition comes from their 2025 report titled “Modern Marketing Data Stack: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy, and Data Gravity.” This third annual edition shines a light on how organizations can better use technology to make sense of the data they collect.
The Importance of Customer Behavioral Data
Every marketer knows that understanding customer behavior is essential to developing successful strategies. With roughly 9,800 Snowflake customers analyzed as of April 2024, the report dives deep into how these organizations build their marketing data stacks to harness the power of artificial intelligence (AI). The insights reveal how businesses are opting for advanced technologies to keep up with the demands of today’s market.
AI, Data Gravity, and Privacy: The New Trends
One thing stands out in this year’s findings: a notable shift in the marketing landscape where three core factors are redefining how marketers operate. These include the impact of AI, the concept of data gravity, and the growing need for privacy protection. This evolving paradigm sets the groundwork for a modern marketing data stack that prioritizes data-driven insights while respecting consumer privacy.
Learning from the Report’s Findings
Snowflake’s report has categorized the marketing data landscape into three essential segments: Marketing and Advertising Tools & Platforms, Data Tools & Platforms, and more. This categorization helps marketers understand where to focus their efforts to drive growth, engagement, and conversions.
Denise Persson, Chief Marketing Officer at Snowflake, expressed her excitement about this shift, stating, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity.” It reflects the benefits offered by using Snowflake’s AI Data Cloud to directly act on data, making real-time decisions and strategies.
Snowplow’s Prowess in Customer Insights
Snowplow has particularly excelled in the Analytics & Data Capture sector. They provide brands the ability to gather rich insights on customer behaviors in near real-time. The focus on building a comprehensive Customer 360 framework positions businesses to tackle AI-driven use cases more efficiently.
“We’re very proud that Snowflake has identified Snowplow as a leader,” said Conor Doyle, VP of Alliances and Business Development at Snowplow. He emphasized the commitment to enhancing analytics and marketing strategies tailored for today’s fast-paced digital environment.
Benefiting from Collaborative Technologies
As we dive deeper into the report, we learn that many Snowflake customers are taking advantage of partner technologies to create data-driven marketing frameworks. By leveraging these advanced tools, companies can make informed decisions that are rooted in real-time data, keeping them agile and competitive in a crowded marketplace.
Looking Ahead
Companies like Burberry, Strava, Auto Trader, and DPG Media, relying on Snowplow’s comprehensive infrastructure, are already on their way to unlocking the value of customer behavioral data. This trend highlights a broader movement wherein businesses are keen on adopting solutions that not only address immediate needs but also anticipate future challenges.
Snowplow aims to continue enhancing its offerings, promoting ongoing growth in the realm of data-driven marketing strategies. As the industry evolves, staying ahead of the curve will be paramount, ensuring that marketers can keep engaging customers meaningfully and effectively.
Author: STAFF HERE NOVI WRITER
NOVI STAFF WRITER The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
