News Summary

Dogfish Head Craft Brewery has launched its 30 Minute Light IPA, a flavorful brew with a low calorie count perfect for craft beer enthusiasts. This new beer, part of the ‘Minute Series’, is timed with ‘Quitter’s Day’, encouraging fun participation and sharing of resolution fails. Additionally, a special IPA-infused cake is available in collaboration with Smith Island Baking Company, enhancing the festive experience.

Dogfish Head’s New Brew: The 30 Minute Light IPA

If you’re a fan of craft beer, you’re going to want to grab your favorite glass for this one! Dogfish Head Craft Brewery has just rolled out their newest creation, the 30 Minute Light IPA. This refreshing brew has been making waves for a number of reasons, and it’s definitely one to check out, especially as we dive into a brand new year.

A Perfectly Balanced Brew

The 30 Minute Light IPA brings a unique twist on the classic IPA but without the hefty calories or carbs to match. With an alcohol by volume (ABV) of 4.0%, and coming in at only 95 calories and 3.6 grams of carbs per 12-ounce serving, it’s a delight for those looking to enjoy a flavorful beer without overindulging. This brew is designed to be hoppy, crisp, and crushable, staying true to the body and character that traditional IPAs are known for while remaining lighter on the tongue.

A New Addition to the Minute Series

60 Minute IPA, 75 Minute IPA, 90 Minute Imperial IPA, and 120 Minute IPA. The unique brewing technique that Sam Calagione, the founder of Dogfish Head, innovated involves continually hopping the brew for 30 minutes, a method that has made the series so popular among craft beer enthusiasts.

Celebrating Quitter’s Day

80% of folks tend to throw in the towel on their New Year’s resolutions. In a lighthearted spirit, Dogfish Head is encouraging people to share their own stories about resolutions that didn’t quite make it. It’s an amusing nod to self-acceptance during a time when many feel pressured to uphold lofty goals.

Fun Prizes and Tasty Treats

300 entries sharing their resolution fails will receive $30 in beer money and a cute Quitter’s Day participation medal—because who says embracing failure can’t be fun? This campaign is all about promoting a positive message surrounding resolutions and shining humor on the everyday struggles that come with them.

Keeping It Real with Quality

quality in brewing alongside a lighthearted branding approach. It’s this commitment that has helped Dogfish Head remain a beloved name in the craft beer world.

A Sweet Collaboration

limited-edition 30 Minute IPA-infused cake. This delicious creation features an eight-layer yellow cake with beer-infused batter and is topped with orange buttercream frosting, specifically crafted to complement the beer’s tropical hop notes. You’ll be able to find this delightful confection at their Milton and Rehoboth Beach locations, with options to order nationwide via Goldbelly.

Wrapping Up

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Additional Resources

• Marketing Dive
• Wikipedia: Dogfish Head Craft Brewery
• Delaware Online
• Google Search: Dogfish Head 30 Minute IPA
• Beverage Industry
• Google Scholar: Dogfish Head Craft Brewery
• Beverage Dynamics
• Encyclopedia Britannica: Craft Beer
• Delaware Business Now
• Google News: Quitter’s Day

Author: STAFF HERE NOVI WRITER

The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.