Novi, Michigan, August 21, 2025
News Summary
The HUB Stadium in Novi, Michigan, has launched a new 50-tap self-pour beer wall, allowing guests to enjoy a wide variety of beverages at their own pace. By using a wristband to scan and pour drinks, patrons can sample different options including lagers, IPAs, wines, and craft cocktails. This innovative feature also aligns with the venue’s diverse entertainment offerings, which include ax throwing and indoor curling. To celebrate the launch, the HUB Stadium is offering half-off all pours through August, inviting visitors to experience this unique setup.
Novi, Michigan – The HUB Stadium has officially launched a substantial new feature, a 50-tap self-pour beer wall, allowing customers to enjoy a unique drinking experience while sampling various drinks at their leisure. This innovative installation is located in the Fountain Walk area at 44325 West 12 Mile Road and is part of the establishment’s focus on creating a diverse and engaging environment for patrons.
At the self-pour beer wall, guests can select from a wide variety of beverages, including lagers, IPAs, wines, and craft cocktails. Each customer receives a wristband that enables them to scan their drink choice and pour what they desire, with payment calculated by the ounce. This self-pour concept allows customers the flexibility to experiment with different beverages without the need for full glasses, eliminating long waits for service and enhancing the interactive experience.
So far, popular choices among the drinks available at the wall include Rhinegeist Brewery’s Bubbles Mango Cider, Eastern Market Brewing Co.’s Pineapple Market Day IPA, and Blake’s Triple Jam. The HUB Stadium is not just about drink options; it also features a complete food menu, ensuring that visitors can enjoy a meal alongside their beverages.
The HUB Stadium also offers an array of entertainment activities, including ax throwing, football bowling, and one of Michigan’s rare indoor curling arenas. In addition to these options, an archery facility is set to open this weekend, further enriching the offerings at the venue. The establishment promotes a vibrant atmosphere, making it a popular destination for social events and entertainment.
To celebrate the launch of the 50-tap self-pour beer wall, the HUB Stadium is offering a special promotion of half-off all pours until the end of August, providing an exciting opportunity for patrons to explore the new setup and try new drinks without breaking the bank.
Operating hours for the HUB Stadium are Tuesday to Thursday from 3:00 p.m. to 10:00 p.m., and Friday to Saturday from 3:00 p.m. to midnight, with Saturday opening at noon. This schedule allows ample opportunity for guests to experience the new self-pour beer wall as part of a fun night out.
While the self-pour concept is not entirely new to the Detroit area, other venues such as Corktown Taphouse, Elephant & Co., and Social Brews also feature similar setups, the HUB Stadium aims to stand out by combining it with a broader spectrum of entertainment and dining options.
For more information about the HUB Stadium and its offerings, guests can visit its official website.
FAQ Section
What is the HUB Stadium’s new feature?
The HUB Stadium has installed a 50-tap self-pour beer wall allowing guests to sample various drinks at their own pace.
What types of drinks are available at the self-pour beer wall?
The wall features a variety of options including lagers, IPAs, wines, and craft cocktails.
How does the self-pour system work?
Customers receive a wristband that allows them to scan their drink choice and pour as much as they like, with payment calculated by the ounce.
What promotional offer is available during the launch?
The HUB Stadium is celebrating the launch with a half-off promotion on all pours until the end of August.
What other entertainment options does the HUB Stadium offer?
Entertainment options include ax throwing, football bowling, an indoor curling arena, and soon, an archery facility.
What are the HUB Stadium’s operating hours?
Hours are Tuesday to Thursday from 3:00 p.m. to 10:00 p.m. and Friday to Saturday from 3:00 p.m. to midnight, with Saturday opening at noon.
Key Features of the HUB Stadium’s Self-Pour Beer Wall
| Feature | Description |
|---|---|
| Tap Variety | 50 taps featuring lagers, IPAs, wines, and craft cocktails. |
| Self-Pour System | Guests use a wristband to pour drinks by the ounce. |
| Promotional Offer | Half-off all pours until the end of August. |
| Entertainment Options | Includes ax throwing, bowling, curling, and soon, archery. |
| Operating Hours | Tuesday to Thursday: 3 PM – 10 PM; Friday & Saturday: 3 PM – Midnight. |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Metro Times: Novi’s HUB Stadium Launches 50-Tap Self-Pour Beer Wall
- MLive: Local Restaurant Builds Massive Beer Wall with Dozens of Self-Pour Taps
- Detroit News: Dining Calendar
- Wikipedia: Pub
- Encyclopedia Britannica: Bar
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
