Novi, Michigan, August 24, 2025
News Summary
The HUB Stadium in Novi, Michigan, has unveiled a new self-pour beer wall featuring 50 taps, allowing guests to pour their own drinks and enjoy half-off prices through August. The interactive system enhances the guest experience, catering to diverse tastes with options such as ciders, IPAs, and craft cocktails. Alongside the self-pour wall, the venue offers various activities including axe throwing and indoor curling, making it a unique destination for entertainment.
Novi, Michigan has introduced a new self-pour beer wall at the HUB Stadium, which features an impressive 50 taps for guests to enjoy. This innovative addition allows patrons to pour their own drinks, trying a wide variety of options, from lagers and IPAs to wines and craft cocktails. In celebration of the opening, all pours are offered at half-off prices through the end of August.
The self-pour beer wall utilizes a wristband system that enables guests to scan and pour drinks by the ounce, creating a personalized experience. Lorie Scialdone, the General Manager of HUB Novi, underscores the exciting opportunity this provides for guests to sample a multitude of beverages, thus enhancing their visit.
Among the popular choices from the self-pour wall are selections like Rhinegeist Brewery Bubbles Mango Cider, Eastern Market Brewing Co. Pineapple Market Day IPA, and Blake’s Triple Jam. These offerings cater to various tastes, allowing guests to discover new favorites while enjoying their time at the venue.
Alongside the newly opened self-pour beer wall, the HUB Stadium features a comprehensive food menu and a variety of entertainment activities. Guests can partake in axe throwing, football bowling, and experience one of Michigan’s few indoor curling arenas. On top of this, a new archery facility is set to open the weekend following the beer wall’s launch, further diversifying the entertainment options available to guests.
Operating Hours
The HUB Stadium operates during the following hours:
- Tuesday to Thursday: 3:00 p.m. to 10:00 p.m.
- Friday: 3:00 p.m. to midnight
- Saturday: noon to midnight
Rising Popularity of Self-Pour Beer Walls
The self-pour tap wall concept is increasingly becoming popular in the Detroit area, with several other venues offering similar setups. For example, Corktown Taphouse features the largest self-pour tap wall in Detroit, boasting 76 taps. Marketing manager Nick Ellis highlights that the self-pour beer wall is designed to provide an overall experience that allows guests to sample drinks at their own pace, making it an appealing option for social gatherings.
Conclusion and Insights
The introduction of the self-pour beer wall at HUB Stadium not only enhances the beverage options available to patrons but also contributes to the growing trend of interactive drinking experiences. By providing guests with the freedom to choose and pour their own drinks, HUB Stadium sets itself apart as a destination for both local residents and visitors in Novi.
FAQ Section
What is the self-pour beer wall at HUB Stadium?
The self-pour beer wall at HUB Stadium features 50 taps that allow guests to pour their own drinks, with options including lagers, IPAs, wines, and craft cocktails.
How does the self-pour system work?
Guests receive a wristband that they can scan to pour drinks by the ounce, enabling them to sample different beverages at their own pace.
When can I visit the HUB Stadium?
The HUB Stadium is open Tuesday to Thursday from 3:00 p.m. to 10:00 p.m., Friday from 3:00 p.m. to midnight, and Saturday from noon to midnight.
What other activities are available at HUB Stadium?
In addition to the self-pour beer wall, HUB Stadium offers axe throwing, football bowling, and one of Michigan’s few indoor curling facilities. A new archery facility will also open shortly.
Key Features of HUB Stadium
| Feature | Description |
|---|---|
| Self-Pour Beer Wall | 50 taps allowing guests to pour beers, ciders, and cocktails by the ounce. |
| Half-Off Sales | All pours are half-off through the end of August. |
| Entertainment Options | Axe throwing, football bowling, indoor curling, and upcoming archery facilities. |
| Operating Hours | Tuesday – Thursday: 3 PM to 10 PM; Friday: 3 PM to Midnight; Saturday: Noon to Midnight. |
Deeper Dive: News & Info About This Topic
HERE Resources
HUB Stadium Unveils 50-Tap Self-Pour Beer Wall
Additional Resources
- Metro Times: Novi’s HUB Stadium Introduces New Self-Pour Beer Wall
- Detroit News: Dining Calendar for August
- Metro Times: New Italian Restaurant Complex Opens in Royal Oak
- WXYZ: HUB Stadium in Novi Opens with Various Attractions
- Visit Detroit: Activities in Detroit
- Wikipedia: Novi, Michigan
- Google Search: Self-Pour Beer Wall
- Google Scholar: Self-Pour Beer Wall
- Encyclopedia Britannica: Self-Pour Tap Systems
- Google News: HUB Stadium
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
