News Summary
Target is launching a new collaboration with Woolrich, called ‘Woolrich x Target’, featuring over 100 trendy outdoor and home goods. The collection will be available starting October 18, 2025, with prices beginning at $2. Get early access from October 14-16 for Target Circle 360 members.
Exciting News from Target: A New Collaboration with Woolrich!
If you’ve been on the lookout for some trendy outdoor gear or stylish home goods, you’re in for a treat! Target is launching an exciting new design partnership with the iconic heritage brand, Woolrich, and it’s called “Woolrich x Target.” This collaboration brings together Woolrich’s rich history of outdoor craftsmanship with modern designs, and it’s about to hit your local Target stores and online at Target.com starting October 18, 2025.
A Collection That Has It All
The Woolrich x Target collection will feature over 100 items, including fashion-forward men’s and women’s apparel, outdoor gear, chic home goods, and even some delicious food and beverage items! Best of all, prices start at just $2, with most items priced under $40. Whether you’re preparing for an outdoor adventure or just cozying up at home, there’s something for everyone in this fabulous range.
The Adventure Begins
The excitement doesn’t stop at the collection itself. This collaboration aims to offer a unique lifestyle experience with its creative marketing strategy. The campaign, aptly named “Adventure Is Wherever You Are,” is set in the vibrant atmosphere of New York City, emphasizing a modern, social-first approach rather than traditional promotional images. Influencers like Lauren Wolfe and David Kushner will showcase the collection while they explore various neighborhoods. It’s all about representing both adventurous outdoor settings and urban sophistication!
Integrated Marketing for the Win
Running through October 30, this campaign isn’t just on social media; you can catch it across broadcast TV, audio platforms like Spotify, and even on billboards around town! The creative minds behind this project include industry professionals such as set designer Griffin Stoddard, hairstylist Rachel Lee, and makeup artist Frankie Boyd. Their collaborative efforts ensure that the Woolrich x Target collection not only looks good but feels good too.
Get a Head Start with Early Access
For the truly eager shoppers out there, Target is rolling out some early access goodies for its Target Circle 360 members from October 14-16. You’ll have a chance to snag three exclusive items from the collection before the general release. It’s a fantastic opportunity to be one of the first to flaunt these stylish pieces!
Perfect Timing Amidst Challenges
This launch comes at a crucial time for Target, particularly as they navigate recent challenges, including a 1.9% year-over-year decline in comparable sales during Q2 and some customer backlash regarding diversity initiatives. The Woolrich collaboration aims to resonate with both loyal shoppers and new customers who are looking to embrace the growing interest in outdoor activities. With Target’s history of partnering with high-end brands to bring affordable luxury products, they’re looking to drive traffic and cultural relevance, especially as we move into the bustling Q4 retail season.
From Classic Patterns to Unique Finds
The collection will feature some iconic Woolrich designs, like the beloved buffalo check pattern, alongside unique items such as an inflatable kayak and mindfulness journals. It’s all about blending Woolrich’s nearly 200-year legacy of durable outdoor clothing with modern styles that appeal to today’s shoppers.
So mark your calendars and get ready to jump in! The Woolrich x Target collection launches on October 18, 2025, and promises to offer stylish, affordable options for everyone—whether you’re planning an outdoor adventure or just looking to refresh your home space.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Marketing Dive
- PR Newswire
- Inside Radio
- Wikipedia: Woolrich
- Refinery29
- Google Search: Target Woolrich collaboration
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
