News Summary
Mastercard announces leadership changes as Raja Rajamannar steps down as Chief Marketing Officer, passing the torch to Jill Kramer. Raja remains a Senior Fellow, while Jill brings her marketing expertise from Accenture to lead the company into a new era of innovation. Under Raja’s leadership, Mastercard became more data-driven, and with Jill at the helm, expectations soar for future growth.
Exciting Changes at Mastercard: A New Chapter in Marketing Leadership
Big news is brewing over at Mastercard! After an impressive 12-year journey, Raja Rajamannar has decided to step down as the Chief Marketing and Communications Officer. But don’t worry, it’s not a goodbye forever; Raja will remain with the company as a Senior Fellow. This transition ensures that he stays connected to the latest happenings at Mastercard while allowing fresh leadership to take the reins.
Meet the New Leader: Jill Kramer
Stepping into Raja’s big shoes is the talented Jill Kramer, who is all set to take charge on December 1. Before landing this exciting role, Jill served as Accenture’s Chief Marketing and Communications Officer since 2021, making quite a name for herself in the world of marketing. At Accenture, she played a vital role in boosting the brand’s value impressively from $12 billion to a whopping $20.9 billion, as noted by Interbrand. Talk about making an impact!
Raja’s Lasting Legacy
During his term, Raja transformed Mastercard into a more marketing-focused and data-driven organization. He did not just lead marketing campaigns; he sculpted the future of the brand. His tenure saw the remarkable formation of Mastercard’s healthcare business and the writing of “Quantum Marketing,” a book that is now being taught in over 300 universities across the globe. It’s clear that Raja’s contributions have set a high bar for the future.
Reflecting on his time at Mastercard, Raja shared on LinkedIn that it has been “one of the most fulfilling chapters of my life.” And having played a significant role within the industry, including serving as chair of the ANA’s Global CMO Growth Council, it’s no wonder that he leaves behind a tremendous legacy.
Jill’s Marketing Vision
Jill isn’t new to the marketing game either. Before her time at Accenture, she worked with BBDO as an EVP and Senior Director, where she developed campaigns for major brands like AT&T and ExxonMobil. With her robust experience and her tech-driven approach to marketing, Jill is expected to continue Mastercard’s tradition of innovative and growth-oriented strategies.
What Lies Ahead for Mastercard?
Mastercard is currently riding a wave of success, reporting a profit of $3.7 billion in Q2, up from $3.3 billion during the same quarter last year. This growth is accompanied by an impressive 17% year-over-year revenue rise, totaling $8.1 billion. With Jill at the helm, there’s plenty of enthusiasm about what the future holds.
Additionally, Mastercard recently underwent a global media consolidation led by WPP Media, securing a lucrative $180 million account earlier this year, signaling that the company is gearing up for some exciting developments ahead.
The CEO’s Thoughts
Mastercard’s CEO, Michael Miebach, has expressed his gratitude for Raja’s transformative impact and conveyed optimism about Jill’s forthcoming leadership. It’s evident that Mastercard is ripe with potential, and with the new leadership changes, there’s a palpable sense of excitement about the direction the company is heading in.
Final Thoughts
It certainly feels like a fresh and vibrant chapter for Mastercard. With a strong foundation laid by Raja and Jill’s proven expertise, one can’t help but be eager to see how Mastercard will continue to evolve and innovate in the coming years. Here’s to new beginnings and exciting adventures in the world of marketing!
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Additional Resources
- Ad Age
- Wikipedia: Jill Kramer
- PR Week
- Google Search: Mastercard Jill Kramer
- Adweek
- Google Scholar: Mastercard marketing
- Storyboard18
- Encyclopedia Britannica: Mastercard
- Joplin Globe
- Google News: Mastercard Jill Kramer
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
