November 13, 2025

Max Nagler Joins Buchwald as Vice President of Branding & Digital

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News Summary

Buchwald welcomes Max Nagler as Vice President of Branding & Digital, bringing over 15 years of experience in commercial endorsements, licensing, and brand development. His leadership is set to enhance the agency’s digital footprint and client opportunities. Nagler’s previous roles include launching Verve’s Commercial Endorsements division and founding Union Agency, where he brokered deals with major global brands. This transition marks an exciting era for Buchwald, as they aim to stay ahead in the rapidly evolving media landscape.

Exciting News! Max Nagler Joins Buchwald as Vice President of Branding & Digital

We have some thrilling news from the world of entertainment and branding! Buchwald, a well-known talent agency, has recently welcomed Max Nagler as their new Vice President of Branding & Digital. This is a significant move for the agency as they look to enhance their operations in the digital landscape.

A Seasoned Veteran

Max Nagler is not just another name in the industry; he brings over 15 years of experience in commercial endorsements, licensing, and brand development. His wealth of knowledge will be essential as he takes the helm to oversee Buchwald’s initiatives aimed at expanding their reach and building strategic partnerships across various digital and social platforms.

What Will He Be Doing?

In his new role, Nagler will be based in Buchwald’s Los Angeles office, where he will lead the agency’s Branding & Digital division. His primary mission includes growing the agency’s representation in the ever-evolving media landscape, harnessing digital and brand-driven opportunities for their clients. This forward-thinking approach underscores Buchwald’s commitment to staying ahead of the curve and adapting to changes in the industry.

A Proven Track Record

Before making the leap to Buchwald, Nagler held the position of Agent in Commercial Endorsements & Branding at Verve. During his time there, he launched their Commercial Endorsements division, where he was instrumental in creating high-profile partnerships. Some notable collabs include Food Network star Molly Yeh teaming up with Tractor Supply Company and Anthropologie, showcasing his knack for pairing talent with the right brands.

Further highlighting his expertise, Nagler also played a significant role in guiding the career of beloved star Raven-Symoné. He helped navigate her opportunities, which included her overall deal with Disney and her hosting gig on Scrabble for The CW.

Building from the Ground Up

Max Nagler isn’t new to the game of building brands. Before his tenure at Verve, he founded and headed Union Agency, which focused on commercial endorsements. At Union, he brokered deals with renowned global brands like Armani Beauty, Balenciaga, and T-Mobile. His career started in the mailroom at ICM before he made a significant impact at American Apparel’s marketing team, where he honed his skills in consumer branding and creative storytelling.

A Bright Future Ahead for Buchwald

With Nagler onboard, Buchwald is poised to extend its expertise far beyond traditional media. Representatives from the agency, Julia Buchwald and Ryan Martin, highlighted how Buchwald has long represented extraordinary talent in traditional media. They expressed excitement about how Nagler’s leadership in the Branding & Digital division will open new avenues for the agency and its clients.

What This Means for Clients

This move signals a transformative era for Buchwald clients, showcasing the agency’s ambition to remain at the forefront of the industry. As the media landscape continues to evolve, it’s clear that Buchwald is dedicated to finding innovative ways to benefit their clients. With Nagler’s extensive background, we can expect great things on the horizon!

So, buckle up everyone! It looks like Buchwald is gearing up to take the branding and digital world by storm with Max Nagler leading the way!

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