News Summary
Paramount Residential Mortgage Group (PRMG) has announced the appointment of Kasia Stephenson as the new Chief Digital Marketing Officer. With over 18 years of marketing experience and a robust background in the mortgage industry, Stephenson aims to lead PRMG’s digital transformation by introducing innovative strategies and tools. Alongside her, PRMG has also welcomed Jessica Ornellas and Melissa Reid to bolster the marketing team. CEO Paul Rozo expresses confidence in this new leadership, anticipating a significant impact on PRMG’s digital marketing platforms.
Exciting Leadership Changes at Paramount Residential Mortgage Group
On a bright Wednesday, Paramount Residential Mortgage Group (PRMG) announced a significant addition to its team: the appointment of Kasia Stephenson as the new Chief Digital Marketing Officer. This is not just another hire; it’s a move that promises to bring fresh energy and innovative strategies to the company.
A Wealth of Experience
With over 18 years of marketing leadership experience under her belt, Stephenson is no stranger to the fast-paced world of business. Her impressive background covers a wide spectrum of marketing disciplines including brand strategy, digital marketing, CRM optimization, content development, and enterprise-level marketing operations. It’s safe to say that PRMG has brought in a powerhouse with a track record of elevating brands and driving growth.
Before landing at PRMG, Stephenson spent nearly seven years at Sierra Pacific Mortgage. During her time there, she embraced various marketing roles and culminated her journey as the Chief Marketing Officer (CMO). This hands-on experience in the mortgage industry means she understands both the challenges and the opportunities that lie ahead.
Leading the Charge in Digital Transformation
At her new role, Stephenson has set her sights on leading PRMG’s digital transformation. With technology playing an increasingly vital role in the marketing space, she’s eager to enhance existing strategies and introduce cutting-edge solutions including AI-supported tools. These tools are designed not just to streamline operations but also to empower the sales force at PRMG.
In addition to her ambitious goals, PRMG has expanded its digital marketing team, recently welcoming Jessica Ornellas as the Senior Marketing Coordinator and Melissa Reid as the Senior Marketing Strategist. Both of these new hires bring their unique flair and expertise to the table, further enriching the team’s capabilities.
A Team That Thrives on Fresh Perspectives
Chief Lending Officer Kevin Peranio couldn’t hold back his enthusiasm for the new additions. He expressed how important it is to have team members who bring fresh perspectives and have a strong background in sales. This fresh talent is expected to create a dynamic synergy that could foster robust marketing strategies and innovative campaigns.
Looking Toward a Bright Future
While the whole team is optimistic about this new chapter, Paul Rozo, the CEO of PRMG, articulated a sense of confidence in Stephenson’s leadership. He believes her vision and expertise could significantly impact PRMG’s digital marketing platforms and strengthen the company’s presence in the competitive mortgage industry. Rozo emphasized how essential it is for organizations like PRMG to remain relevant and adaptive in today’s digital-first world.
As PRMG gears up for the next phase of their digital strategy under Stephenson’s leadership, it’s clear that exciting changes are on the horizon. The whole team is eager to harness new technologies and implement strategies that could very well transform the mortgage experience for clients and sales teams alike.
This shake-up in leadership at PRMG promises to offer not just fresh ideas but also a structured approach to navigating the evolving landscape of digital marketing in the mortgage sector. The simple truth is, with leaders like Kasia Stephenson at the helm, PRMG is well-positioned to adapt and thrive.
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Additional Resources
- HousingWire: PRMG Appoints Kasia Stephenson as Chief Digital Marketing Officer
- Wikipedia: Digital Marketing
- HousingWire: PRMG Co-Branded Credit Card for Homeowner Loyalty Rewards
- Google Search: Homeowner Loyalty Rewards
- HousingWire: 2020 HW Insider Angie Roman
- Google Scholar: Mortgage Industry Trends
- HousingWire: Mesa Membership Platform for Homeowners Announces Funding
- Encyclopedia Britannica: Membership Platforms
- HousingWire: PRMG’s Marketing Portal for Brokers
- Google News: Marketing Portals
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