Novi, Michigan, October 17, 2025
News Summary
The Automotive Testing Expo North America will be held in Novi, Michigan, featuring over 250 exhibitors showcasing the latest in vehicle development and testing technologies. The event offers free admission for industry professionals and includes an Innovation Showcase and a conference with prominent speakers discussing the future of automotive testing methodologies. Attendees can expect insights into electric vehicles, powertrain evaluations, and the impact of emerging technologies on testing environments.
Novi, Michigan – The Automotive Testing Expo North America will occur from October 21-23, 2025, showcasing the latest innovations in vehicle development and testing. This year’s expo is free to attend, specifically designed for professionals engaged in vehicle development, testing, and engineering.
Over 250 solution providers will exhibit at the event, presenting their cutting-edge technologies and services. Highlights of the expo include “The Future of Automotive Testing Conference” and the “Innovation Showcase”, providing an interactive platform for visitors to explore advancements in automotive testing.
The “Innovation Showcase” will take place on the first and last day of the expo, featuring interactive formats that allow exhibitors to demonstrate their latest products and technologies. Meanwhile, the conference will kick off on the second day at 9:55 AM with an onstage interview featuring an industry expert.
Key presentations during the conference are set to focus on various aspects of vehicle testing, including powertrain, transmission, electric vehicle (EV), and internal combustion engine (ICE) evaluations. One of the notable sessions will be led by Mario Theissl, CEO of Theissl Systems, who will discuss minimally invasive telemetry systems for validating electrified powertrains using a VW ID.3 test vehicle. His technology captures crucial data such as torque, temperature, current, and voltage without modifying vehicle components.
Furthermore, innovations in testing will include plug-and-play technology designed for extreme conditions, which speeds up testing processes while facilitating scalable EV development. Lance Hadfield, senior engineer at Michigan Scientific Corporation, will present instrumentation solutions that address challenges such as high heat, electromagnetic interference (EMI), and space constraints commonly encountered in EV powertrain testing.
Also featured at the conference will be Mark Chomiczewski, technical director at Peak-G for CME Technology, discussing shock testing standards in the era of electric vehicles, including methods to simulate road and crash scenarios accurately.
In addition, Marius Dupuis, CEO of ASAM, is scheduled to present his insights on the evolution of testing methodologies. His talk will cover the impact of software-defined vehicles, autonomous technologies, and artificial intelligence on current testing requirements and standards. The conference aims to address the industry’s shift from traditional physical testing environments to virtual ones.
The September edition of Automotive Testing Technology International magazine will provide an in-depth examination of what attendees can anticipate at the expo. The event will take place at the Suburban Collection Showplace in Novi, Michigan, and interested participants are encouraged to register for a free expo pass via the event’s official website.
Key Features of the Expo
- Date: October 21-23, 2025
- Location: Suburban Collection Showplace, Novi, Michigan
- Attendance: Free for professionals involved in vehicle development and testing
- Exhibitors: Over 250 solution providers
- Innovation Showcase: Interactive displays on days one and three
- Future of Automotive Testing Conference: Starting day two at 9:55 AM
- Key Speakers: Experts covering topics in powertrain, EV, and ICE testing
Background Context
The Automotive Testing Expo serves as an essential annual gathering for automotive professionals to exchange knowledge, understand emerging technologies, and discuss current challenges in vehicle testing and development. As the industry rapidly evolves with advancements in EV technology and AI, such platforms are vital for staying updated with the latest testing methodologies and standards in the automotive sector.
FAQ
When will the Automotive Testing Expo North America take place?
The Automotive Testing Expo North America will take place on October 21-23, 2025.
Where is the expo located?
The event will be held at the Suburban Collection Showplace in Novi, Michigan.
Is there a cost to attend?
This year’s expo is free to attend and is aimed at professionals involved in vehicle development, testing, and engineering.
What are the main features of the expo?
The expo will include over 250 solution providers, the Innovation Showcase, and the Future of Automotive Testing Conference featuring key presentations on various critical topics.
| Feature | Details |
|---|---|
| Date | October 21-23, 2025 |
| Location | Suburban Collection Showplace, Novi, Michigan |
| Attendance | Free for professionals involved in vehicle development and testing |
| Exhibitors | Over 250 solution providers |
| Innovation Showcase | Interactive displays on days one and three |
| Conference Start Time | 9:55 AM on day two |
| Key Topics | Presentations focusing on powertrain, EV, and ICE testing |
Deeper Dive: News & Info About This Topic
HERE Resources
Automotive Testing Expo North America Scheduled in Novi
Transforming Testing Standards for Evolving Automotive Technologies
World Mobility Conference Raises New Challenges in Automotive Engineering
Additional Resources
- Automotive Powertrain Technology International
- Wikipedia: Automotive Testing
- Automotive Testing Technology International
- Google Search: automotive testing expo
- Fox 2 Detroit
- Encyclopedia Britannica: Automotive Technology
- Automotive News
- Google News: automotive news
- Automotive Testing Technology International
- Google Scholar: automotive testing
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
