Bako Sweet® Elevates Susan Noritake to Vice President of Sales and Marketing

News Summary

Bako Sweet® has promoted Susan Noritake to Vice President of Sales and Marketing. With over 30 years of experience, she aims to enhance the brand’s marketplace presence and drive sweet potatoes as a year-round staple. Her proven leadership is expected to lead to innovative strategies as the company looks to the future.

Bako Sweet® Elevates Susan Noritake to Vice President of Sales and Marketing

In a move that has many in the industry buzzing, Bako Sweet® has announced that Susan Noritake has been promoted to the role of Vice President of Sales and Marketing. This promotion comes on the heels of Noritake’s impressive contributions since she joined the company in June 2023 as the Director of Sales.

A Background Built on Experience

Susan Noritake isn’t new to the game. With a robust 30-year background in sales and marketing, she has garnered experience with renowned companies such as Zespri International, Duda Farm Fresh Foods, Mann Packing, and Gill’s Onions. Throughout her career, she has consistently demonstrated her knack for leading impactful campaigns that not only enhance consumer demand but also drive success for retailers. Her recent track record at Bako Sweet is no exception, as she has adeptly led sales and marketing initiatives that have put the brand at the forefront of the sweet potato market.

An Honored Leader

In her new role as Vice President, Noritake has expressed her honor and excitement about the future. She aims to build upon the company’s momentum from the past year and is especially keen on implementing new strategies by 2025. Her goal? To further differentiate Bako Sweet in an ever-competitive marketplace while strengthening partnerships with retailers. “I’m thrilled to take on this role and look forward to enhancing our team’s efforts to drive the brand forward,” she remarked.

Sweet Potatoes All Year Round

Over the past year, Noritake has spearheaded numerous successful campaigns aimed at promoting sweet potatoes as a year-round staple. Traditionally associated with holiday feasts, her initiatives are reshaping how consumers view this nutritious vegetable. Under her leadership, Bako Sweet has been passionate about inspiring customers with their mission to “sweeten your every day” and enhancing brand visibility at retail locations.

Growth and Innovation

Thanks to Noritake’s innovative strategies, the Bako Sweet team continues to expand with a clear focus on developing even more engaging sales and marketing initiatives. As noted by Matt McCort, the Executive Vice President at Bako Sweet, her expertise and leadership have been invaluable. “Susan’s ability to craft innovative strategies has already made a positive impact, and we’re excited to see where she takes us next,” McCort stated.

Quality Sweet Potatoes from California

Bako Sweet has been a trusted source of sweet potatoes for over 75 years, cultivating quality produce in California’s southern San Joaquin Valley. Known for growing some of the finest sweet potatoes, the company prides itself on not just meeting but anticipating consumer demands, offering a variety of value-added sweet potato products. Over time, they have recognized the versatility of sweet potatoes, aiming to elevate them as a mainstay in restaurants and homes alike.

Year-Round Availability and Inspiration

In a significant shift toward year-round sales, Bako Sweet has begun to emphasize sweet potatoes as a staple that extends well beyond the holiday season. Their strategy focuses on ensuring consistent product availability while also providing recipe inspiration to consumers. This initiative aims to make sweet potatoes a go-to ingredient at any time of the year, thus encouraging people to explore their culinary possibilities.

The Future Looks Sweet

As Noritake steps into her new role, all eyes will be on Bako Sweet to see how they will further reimagine the sweet potato market. With her wealth of experience and fresh ideas, it seems likely that Bako Sweet will continue to thrive, ensuring that sweet potatoes remain a beloved part of our diets for many years to come.

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Additional Resources

• Bako Sweet Official Website
• PR Newswire: Bako Sweet Promotes Susan Noritake
• Fruitnet: Bako Sweet Names New Sales and Marketing Vice President
• PerishableNews: Bako Sweet Announces New Promotions and Product Launches
• Produce Business: Bako Sweet Inspires Year-Round Sweet Potato Use
• Wikipedia: Sweet Potato
• Google Search: Bako Sweet
• Google Scholar: Bako Sweet
• Encyclopedia Britannica: Sweet Potato
• Google News: Bako Sweet