A humorous moment from the winning Super Bowl commercial 'Abduction' featuring an alien and a human battling over Doritos.
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Sponsor Our ArticlesA talented duo from Central Ohio, director Dylan Bradshaw and content creator Nate Norell, won the Crash The Super Bowl contest with their hilarious commercial ‘Abduction.’ Featuring an alien trying to steal Doritos from a human, the ad was showcased during Super Bowl LIX, earning them a million dollars and a trip to the event. Their creativity and humor captivated audiences, proving that fresh ideas stand out even among big brands.
So, here’s a fun story that’s making waves in the world of commercials! A talented duo from Central Ohio just snagged a whopping one million dollars and a trip to the Super Bowl for their fantastic commercial titled “Abduction”. This clever little gem was showcased during the exciting Super Bowl LIX, and we can’t stop buzzing about it!
The masterminds behind this hilarious alien-themed commercial are director Dylan Bradshaw and content creator Nate Norell. These two filmmakers have a knack for creativity and humor, which they showcased in their winning ad that featured an alien with a tractor beam trying to snatch away some delicious Doritos from a human. Talk about a funny twist on a classic scenario!
Oh, and get this, the fabulous Kansas City Chiefs quarterback, Patrick Mahomes, revealed the three finalists in January. Can you imagine the excitement that must have surged through these creators when they found out they got selected? They went head-to-head with 24 other talented submissions and came out on top!
Dylan, a proud graduate of Dublin Coffman High School in 2015, decided to chase his dreams and moved out to Los Angeles in 2020. It looks like all that hard work and dedication paid off! His inspiring journey proves that sometimes all it takes is a sprinkle of creativity, a dash of ambition, and a whole lot of passion for imaginative filmmaking.
Nate Norell isn’t just any content creator; he’s a TikTok sensation with a huge following of 6.2 million followers. Known for his engaging and fun videos, it’s clear he brings that same charm and wit to the world of filmmaking. Together, this dynamic duo crafted a light-hearted ad that not only entertained but resonated deeply with viewers during the Super Bowl.
Even though some people mentioned the concept of alien theft wasn’t the newest idea on the block, “Abduction” had its own unique spin. Imagine a playful tug-of-war between an alien and a human, both battling over a bag of Nacho Cheese Doritos. What starts as a struggle soon transforms into a delightful friendship! The humor and creativity in their concept create the kind of feel-good vibes we all crave during the Super Bowl.
The “Crash The Super Bowl” contest genuinely aimed to shine a spotlight on budding creators and not just leave the final call to industry bigwigs. By featuring less conventional ideas that might otherwise be overlooked in the traditional advertising world, it allowed unique and refreshing commercials like “Abduction” to take center stage.
During the Super Bowl 2025, viewers enjoyed a mixed bag of commercials. While Bradshaw and Norell’s ad garnered heaps of praise, major brands like Nike, Mountain Dew, and Michelob Ultra also rolled out their big guns, making quite an impression. However, audiences felt that overall, this year’s batch of commercials didn’t quite hit the mark like in previous years, leaning heavily on celebrity endorsements.
As we reflect on the creativity and fun that “Abduction” brought to the Super Bowl this year, it’s clear that imaginative filmmaking is alive and well in Central Ohio. With fresh ideas and unique concepts beaming from talented creators like Bradshaw and Norell, we can’t wait to see what else they come up with in the future!
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