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Comscore Welcomes Jackelyn Keller as New Chief Marketing Officer

Jackelyn Keller, Chief Marketing Officer of Comscore, in her new role.

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News Summary

Comscore, Inc. has announced the appointment of Jackelyn Keller as its new Chief Marketing Officer starting January 2, 2025. With extensive experience in the media landscape and a track record of impactful leadership roles, Keller aims to enhance Comscore’s marketing strategy. Her previous roles include key positions at Samsung Ads and Quantcast, where she focused on leveraging technology to drive growth. Comscore hopes Keller’s leadership will revitalize the company amidst recent financial challenges.

Comscore Welcomes Jackelyn Keller as New Chief Marketing Officer

In a recent announcement that has everyone talking, Comscore, Inc. has appointed Jackelyn Keller as its new Chief Marketing Officer (CMO) as of January 2, 2025. With a wealth of experience in various advertising domains, Keller is set to steer the company’s marketing strategy at a time when the media landscape is rapidly evolving.

A Vision for the Future

Keller comes on board with a strong background in linear TV, streaming, and digital advertising. Her journey with Comscore started back in September 2024, where she advised the leadership team on several essential strategies. Her focus areas included simplifying the company’s positioning, enhancing creative strategies, and improving go-to-market efforts. Keller has already made notable contributions by helping launch exciting franchises like the Comscore Data Divas and Barbershop, Beauty and Local Buzz.

Experience that Counts

Prior to joining Comscore, Keller held pivotal roles at Samsung Ads, where she led market intelligence and global product strategy. Her rich career also includes working as the global head of product marketing at Quantcast, a platform that utilizes AI for demand-side solutions. This experience has given her a unique perspective on the industry that she hopes to leverage at Comscore.

Moreover, Keller has roots in prestigious media organizations like Discovery Communications and Turner Broadcasting, where she was involved in various key aspects like ad sales, marketing, and pricing. This diverse background is expected to be invaluable as she sets her sights on driving measurement innovation at Comscore.

Hope for Revitalization

Interestingly, Keller’s appointment comes at a time when Comscore is facing some challenges. The company has experienced a significant drop in stock value, declining by 67.45% over the past year, even as there are expectations for profitability in the upcoming year. Despite this, Comscore CEO Jon Carpenter expresses unwavering confidence in Keller’s ability to shape the company’s future positively amid these challenges.

With consumer content gaining paramount importance, Keller is eager to step into this new role. She envisions leveraging Comscore’s resources to lead the industry toward a largely programmatic future, which could be pivotal in redefining how media is bought and sold.

Comscore’s Financial Landscape

Comscore has an impressive 25-year history of providing cross-platform measurement to empower both media buyers and sellers. The company currently boasts an annual revenue of $356.21 million. Recent reports indicate a 34% growth in cross-platform revenue year-over-year for Q3 2024. However, it should be noted that the total revenue showed a dip of 2.8%, landing at $88.5 million.

Looking ahead, Comscore anticipates its full-year revenue for 2024 to be between $351 million and $355 million. The company has also made strides by integrating significantly with Meta Platforms to enhance its measurement capabilities, which is expected to strengthen its position in the market.

Keller’s Academic Insights

Keller is well-educated, holding a Bachelor of Arts in English communications with a minor in political science from Yeshiva University and an MBA from the Fordham Gabelli School of Business. Adding to her credentials, she has been serving as an adjunct professor at Fordham since Fall 2021.

Overall, Jackelyn Keller’s appointment as CMO seems to be a promising step for Comscore as it faces the challenges of today’s dynamic media environment. With her extensive background and insightful vision, the company may very well be on its way to a brighter future.