Maximizing Your Social Media Marketing This Holiday Season: Key Insights and Strategies

News Summary

As the holiday season approaches, brands have a unique opportunity to enhance their social media marketing strategies. Key insights from the Emplifi report highlight the importance of purpose-driven engagement, the rise of AI tools, and the shift towards community-based platforms. Brands must prioritize transparency and build authentic connections to resonate with consumers during this peak shopping period.

Maximizing Your Social Media Marketing This Holiday Season: Key Insights and Strategies

The holiday season is just around the corner, and for brands looking to ramp up their marketing efforts, it’s the perfect time to take a closer look at social media engagement strategies. According to a recent set of insights from Emplifi, there’s a wealth of data that can help brands optimize their social media marketing during this peak shopping season. Let’s dive into some key points that can help elevate your marketing game this holiday season!

The Importance of a Purpose-Driven Approach

One of the standout findings from the “State of Consumer Branded Social Media Engagement” report is the emphasis on having a purpose-driven strategy. Brands that focus on addressing the wants and needs of their consumers are likely to stand out. As we approach the holidays, it’s crucial to think about what your audience really cares about, and how your brand can contribute positively to their experience. By 2026, staying in tune with consumer preferences will be essential for success.

Embracing Artificial Intelligence

In today’s fast-paced marketing landscape, artificial intelligence (AI) is not just a buzzword; it’s a game-changer. An impressive 98% of marketing leaders acknowledge the importance of understanding AI’s potential in marketing. Incorporating AI tools can alleviate manual workloads and enhance audience engagement. For instance, Sprout Social’s AI-driven tools can automate tedious tasks such as publishing and customer care, allowing your team to focus on creative strategies that entice and engage.

Moreover, a striking 97% of those in the field stress that proficiency in AI is vital for their job performance. And here’s a quick nugget of information: half of marketing leaders are already planning to enhance their use of AI tools by 2025. This demonstrates a clear trend towards investing in technology that amplifies productivity without sacrificing personnel resources.

The Rise of Community-Based Platforms

Another key insight that emerged highlights a shift towards community-based platforms, especially among younger users like Gen Z and Millennials. These generations are embracing new social formats that prioritize meaningful interactions and community engagement. Brands should take note—engaging customers through entertainment, educational content, and empathetic listening can create a more loyal customer base. After all, connections matter, particularly during the holidays.

Transparency and Trust: A Two-Way Street

As consumers become increasingly savvy, the demand for transparency in pricing and ethical communication has never been higher. Hidden fees are a significant cause of dissatisfaction. Brands should strive to be upfront about costs to build trust. Moreover, with emerging discussions about mental health and digital detoxes, aligning your brand with the ideals of digital wellness can help cultivate a positive image. Brands that can acknowledge and address these community concerns will likely win over wary consumers.

Connecting with Consumers on Social Media

The relationship between brands and their audiences has evolved; it’s no longer just about selling products but providing genuine engagement. Consumers express a strong preference for authentic, human-generated content over AI-generated messaging. As brands plan their holiday content, focusing on meaningful interactions paired with well-crafted stories can go a long way in building rapport and trust.

Conclusion

As we gear up for the bustling holiday shopping season, now is the time for brands to reassess their social media marketing strategies. Emphasizing purpose, integrating advanced technologies like AI, and ensuring transparency are all strategies that can help create a more engaging customer experience. Meanwhile, keeping an ear to the ground about community trends and values will provide brands with opportunities to resonate more effectively with their audience. If done right, this holiday season could be the best yet for building lasting connections with customers!

Deeper Dive: News & Info About This Topic

HERE Resources

Excitement Builds for 2026 World Cup in North America
Spotify Wrapped: A Marketing Masterclass Balancing Connection and Individuality
Exciting Trends in Social Media Marketing for 2026
Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care
Growing Demand for Data-Driven Marketing Support Boosts Local Agencies
Surge in U.S. Social Media Advertising Spending Expected Through 2025
Celebrating 20 Years of Digital Innovation: Boomcycle Digital Marketing
Revitalizing Your Brand in 2025: 15 Creative Social Media Marketing Ideas
Celebrating Two Decades of Digital Innovation at Boomcycle
Exciting Times in NYC: A Glimpse at Anthropic’s Claude Cafe

Additional Resources

• Social Media Today: 12 Insights to Improve Your Social Media Marketing
• Wikipedia: Social Media Marketing
• Sprout Social: AI Marketing Tools
• Google Search: Social Media Marketing
• Brandwatch: Top Social Media Marketing Trends
• Google Scholar: Social Media Marketing Trends
• Sprout Social: The State of Social Media
• Encyclopedia Britannica: Social Media
• Brandwatch: Social Media Market Research
• Google News: Social Media Market Research
• Sprout Social: Social Listening Tools

Excitement Builds for 2026 World Cup in North America

News Summary

The 2026 World Cup is generating excitement in North America as it is set to take place from June 11 to July 19, co-hosted by the U.S., Canada, and Mexico. Recent surveys show an increasing interest in soccer among Americans, with 75% expressing genuine enthusiasm for the sport, and 70% of soccer fans are particularly excited about the tournament’s North American location. The evolving dynamics of American soccer fandom present brands with excellent marketing opportunities ahead of the event.

Excitement Builds for 2026 World Cup in North America

The 2026 World Cup is set to be a game-changer for soccer in North America, bringing the tournament to our doorstep from June 11 to July 19. This epic showdown will be co-hosted by the United States, Canada, and Mexico, and there’s a buzz in the air that’s hard to miss!

Soccer’s Popularity on the Rise

Recent surveys show that nearly 75% of Americans are showing genuine interest in soccer. That’s amazing! Even more encouraging, about 45% of respondents indicated that their love for the sport is actually growing. This surge in interest has marketing experts thinking about new ways to engage with fans. After all, the World Cup is not just a sporting event; it’s a marketing goldmine waiting to be tapped!

Understanding the American Soccer Fan

But before brands rush in with their usual strategies from past World Cups, they need to consider that American soccer fandom is rather unique. As a leader in market research pointed out, what worked in previous tournaments might not resonate the same way here. This is a crucial insight, especially as the report titled “America’s Surge in Soccer Fandom” reveals the evolving dynamics in soccer enthusiasm across the country.

What Makes Soccer Special?

Though soccer isn’t yet on the same cultural pedestal as football or baseball, it’s undoubtedly starting to gather momentum. Among those who identify as soccer fans, it’s interesting to note that 21% were first introduced to the sport through youth leagues—an important insight for nurturing the next generation of fans.

Interestingly, while only 35% of these fans think soccer “feels American,” 65% agree that people in the U.S. are passionate about the sport. Additionally, approximately 35% of American adults tune in for major global soccer events. It seems that as soccer transforms from being solely a global phenomenon to something more local and relatable, its audience continues to grow.

World Cup Excitement and Engagement

One of the striking findings is that 70% of soccer fans are extra excited for the 2026 World Cup because it’s happening in North America! A solid 46% of U.S. adults are aware that the tournament is coming to their neighborhoods, and 38% say their enthusiasm for the event is heightened due to its location.

As we all know, live sports can bring people together, serving as a unifying force in communities. With the backdrop of rising anxiety and a shared desire for real-life connections, many are turning to sports for that much-needed socialization. The data shows that 54% of soccer fans keep an eye on brands that sponsor soccer events, and 55% are more inclined to purchase from brands that support their beloved teams or athletes.

The Stars of the Game

In the world of soccer, individual athletes hold a special place in fans’ hearts. A significant 61% of fans say that individual players enliven their experience of the game, and 47% follow individual stars just as closely, if not more, than their favorite teams. With the World Cup approaching, we can expect to see many players become household names in American homes.

Reaching Female Soccer Fans

Don’t overlook the growth of female soccer fans, who comprise 32% of the soccer-loving audience in the U.S. It’s heartening to see that half of these women bond over the sport with their friends and families. Additionally, 43% of women associate soccer with a sense of community, emphasizing the sport’s role in fostering connections among fans.

Soccer has made notable inroads, especially among mothers, as it allows them to connect with their children beyond traditional roles. This presents exciting marketing opportunities for brands looking to reach a more diverse audience and cater to a growing demographic.

Conclusion

The upcoming World Cup represents a wonderful opportunity for brands to tap into the increasing passion for soccer in the U.S. By understanding the nuances of American fandom and aligning marketing strategies with the heart of the sport, brands can make meaningful connections with fans from coast to coast.

Deeper Dive: News & Info About This Topic

HERE Resources

Revitalizing America’s Sports Shrines Through Renovations
Emerging Data Privacy Laws Transform Digital Marketing Strategies and Consumer Trust
Exciting Changes for Seattle Sounders FC with Ro Vega as New Chief Marketing Officer
Candidates Propose Plans for Affordable Housing in Detroit
Exciting Changes at Mastercard: A New Chapter in Marketing Leadership
Mixed Emotions in Michigan Following Hostage Releases
Stadium Renovations Transform Fan Experiences
Exciting Conferences in 2026 for Social Media and Marketing Professionals
Major Water Main Break Causes Pressure Loss in Novi
Northern Michigan Cherry Farmers Face Uncertain Future

Additional Resources

• Marketing Dive: Marketing to American Soccer Fans
• Wikipedia: Soccer in the United States
• The Drum: The Way Fans Engage with Soccer Changing
• Google Search: Soccer Fandom in the United States
• Nielsen: From Fandom to Fortune
• Encyclopedia Britannica: Soccer
• The New York Times: Women’s Soccer Fans
• CNBC: Walmart’s MLS Partnership
• Genius Sports: Sponsorships and Advertising in NWSL
• PR Newswire: Soccer’s Fan Report

Spotify Wrapped: A Marketing Masterclass Balancing Connection and Individuality

News Summary

Spotify Wrapped has become a beloved year-end tradition since 2015, captivating music lovers with its personalized yearly summaries. Balancing the human desires for connection and individuality, it creates engaging, shareable content. With massive engagement numbers, the initiative has turned data into a celebration of personal musical journeys, resonating deeply with users and fostering meaningful social connections.

Spotify Wrapped: A Marketing Masterclass Balancing Connection and Individuality

As the end of the year approaches, music lovers worldwide eagerly anticipate one of the most delightful digital events—Spotify Wrapped. This annual campaign has become a beloved tradition since its inception in 2015, and each year it continues to captivate users with its unique approach to summarizing a person’s listening habits. Let’s take a closer look at what makes this initiative so special and why it has wormed its way into our hearts.

The Magic of Personalization

At the core of Spotify Wrapped is the idea of personalization. Each user receives a customized slideshow containing their top five songs, total listening time, and even a fun “listening personality” profile. This isn’t just random data thrown together; it’s a well-crafted representation of an individual’s musical journey over the past year. The aesthetic appeal comes from the vibrant graphics, making it an easy share on social media channels, where many folks love to compare their results with friends.

Connecting Belonging and Individuality

What’s particularly fascinating about Spotify Wrapped is its uncanny ability to tap into two contradictory human needs: the desire for belonging and the urge for individuality. On one hand, people crave validation from their peers—seeing that others share their love for those top tracks gives a comforting sense of community. On the other hand, everyone wants to express their unique tastes, something that the Wrapped experience fulfills brilliantly.

This duality is explored well in Marilynn Brewer’s concept called optimal distinctiveness theory, which suggests that humans seek to belong to groups while simultaneously wanting to stand out. Spotify does just that, providing users with a platform to celebrate both aspects of their identity through music.

Impressive Engagement Numbers

The impact of Spotify Wrapped is evident in impressive engagement metrics. For example, the hashtag #SpotifyWrapped collected a staggering 73.7 billion views on TikTok in 2023. Such numbers indicate that sharing these annual highlights is not merely a fad; it’s become part of a cultural phenomenon, helping Spotify connect with its audience in a fun, organic way.

A Clamorous Competition

The success of Spotify Wrapped hasn’t gone unnoticed. Other companies like Apple Music, Reddit, Uber, and Duolingo have all tried replicating its model with personalized year-in-review experiences. Yet, none have quite managed to capture the same level of cultural resonance. Spotify has turned a simple wrap-up into much more than a mathematical summary—it’s a celebration of individual taste, with a side of community spirit.

Personal Impact and Family Connections

For many people, including myself, Spotify Wrapped often represents more than just personal data; it can stir up a whirlwind of emotions. Sometimes, it can lead to amusing revelations or even a bit of frustration, especially when children’s music preferences shape one’s listening habits. My own Wrapped experience this year was a blend of nostalgic favorites, catchy kids’ tunes, and the occasional guilty pleasure; who knew that Frozen would end up being one of my top played tracks?

Strengthening Social Connections

One of the lovely features of Spotify Wrapped is how it enables users to identify their overlaps in musical tastes with friends and family. This not only enhances the connections among users but sparks conversations about what we love to listen to. Often, you’ll discover a friend with whom you share an unexpected jam that brings back a flood of memories.

Conclusion

As 2023 wraps up, we can collectively acknowledge just how valuable Spotify Wrapped has become in promoting a sense of individuality while simultaneously inviting us to belong. The initiative goes beyond just user data; it resonates deep within us, making music a shared experience. So, whether you revel in those nostalgic hits or you are excited to discover a new genre, Spotify Wrapped has something for everyone, opening the doors for meaningful interactions grounded in our musical expressions. Here’s to the music that connected us all this year!

Deeper Dive: News & Info About This Topic

HERE Resources

The Future of Marketing: Customer Experience as a Strategic Imperative

Additional Resources

• The Conversation: The Marketing Genius of Spotify Wrapped
• Caledonian Record: The Marketing Genius of Spotify Wrapped
• WBTW: How to Find Spotify Wrapped Recap
• WSPA: Bad Bunny, Joe Rogan Top Spotify 2025 Wrapped
• FSU Wire: Ranking ACC Fight Songs
• Wikipedia: Spotify
• Encyclopedia Britannica: Spotify
• Google Search: Spotify Wrapped
• Google Scholar: Spotify Wrapped
• Google News: Spotify Wrapped

The Vitamin Shoppe Welcomes New Leaders to Propel Growth and Innovation

News Summary

The Vitamin Shoppe has announced the appointment of Monika Grabania as Vice President of Digital Marketing and Erica Evans as Vice President of Inventory Planning. With their extensive experience, they aim to enhance the company’s digital marketing strategies and inventory management, marking a new chapter for the retailer following a change in ownership. This shift emphasizes innovation and customer engagement, paving the way for an exciting future.

The Vitamin Shoppe Welcomes New Leaders to Propel Growth and Innovation

The Vitamin Shoppe, a well-known name in health and wellness, is making waves with its recent leadership expansion. The company has announced two exciting new appointments that are sure to help it elevate its game in the digital marketing and inventory management arenas. Let’s dive into what this means for the brand and its customers!

A Fresh Face in Digital Marketing

Starting December 1, 2025, Monika Grabania will step into the role of Vice President of Digital Marketing. This is no small feat, considering Monika comes with more than 20 years of experience across various sectors such as beauty, retail, and consumer brands. Her impressive track record includes her most recent position as the Head of Digital Transformation, Media, and E-commerce at Flora Food Group North America, where she played a pivotal role in boosting e-commerce sales.

In her new position, Monika will focus on optimizing The Vitamin Shoppe’s digital marketing initiatives. Her goals? To deepen customer engagement, strengthen brand loyalty, and expand reach across digital channels. It’s all about creating a robust online presence that resonates with customers and adds value to their shopping experience.

Heading Up Inventory Planning

Alongside Monika is Erica Evans, who has taken the reins as Vice President of Inventory Planning, following her appointment earlier in the fall of 2025. With her two decades of experience in merchandising and inventory across both e-commerce and brick-and-mortar retail, Erica is uniquely equipped for this role.

Prior to joining The Vitamin Shoppe, she served as the Vice President of Merchandise Planning at GNC and was also a Managing Director at Praia Beauty Group. Erica’s expertise will be crucial as she leads inventory planning, forecasting, and allocation processes. Her work will directly aim to ensure that The Vitamin Shoppe maintains optimal product availability and sales productivity across its operations.

Leadership Signals a New Era

The recent appointments come after a significant change in ownership for The Vitamin Shoppe. The company is now part of private equity firms Kingswood Capital Management and Performance Investment Partners. This shift marks a definitive new chapter for the retailer, especially following its previous owner’s Chapter 11 bankruptcy filing last year.

In fact, The Vitamin Shoppe was sold for a hefty sum of $193.5 million, indicating a strong belief in the brand’s potential for growth and development. There’s even more good news on the horizon, as CEO Sharon Leite, who had previously served from 2018 to 2023, has returned at the helm. Sharon’s leadership is expected to steer the company towards a bright and innovative future.

Experimenting with New Concepts

In addition to the executive changes, The Vitamin Shoppe is also shaking things up by experimenting with innovative physical store concepts. One of these is the introduction of “Hometown Stores,” which spotlight local brands across various states. This initiative not only supports local businesses but also provides customers with unique products that resonate with their community and lifestyle.

Looking Ahead

Overall, with Monika Grabania and Erica Evans on board, The Vitamin Shoppe is gearing up for an exciting future. Their expertise in digital marketing and inventory management is set to elevate the company’s offerings and customer experiences. As a consumer, it’s encouraging to see a beloved health and wellness brand investing in fresh leadership to meet the ever-evolving needs of their community.

With a committed focus on innovation and customer engagement, it looks like The Vitamin Shoppe is not just staying in the game but is ready to play to win!

Deeper Dive: News & Info About This Topic

HERE Resources

Understanding Marketing Language: A Consumer’s Guide to Navigating Deceptive Advertisements

Additional Resources

• Retail Dive
• Wikipedia: The Vitamin Shoppe
• Mass Market Retailers
• Google Search: The Vitamin Shoppe
• PR Newswire
• Google Scholar: The Vitamin Shoppe
• Store Brands
• Encyclopedia Britannica: The Vitamin Shoppe
• ROI-NJ
• Google News: The Vitamin Shoppe leadership

Exciting Trends in Social Media Marketing for 2026

News Summary

Social media marketing is rapidly evolving, with predictions for 2026 indicating a focus on short-form videos, user-generated content, and the integration of generative AI. Brands will need to adapt their strategy to video-centric platforms and foster a unified experience across marketing, customer service, and commerce. Emerging cultural terms highlight the importance of community engagement and authenticity in content creation.

Exciting Trends in Social Media Marketing for 2026

The landscape of social media marketing is evolving rapidly, and a recent report has shed light on what the future holds. Emplifi, a leader in the social media marketing sphere, has unveiled some significant predictions for 2026 that promise to change how brands connect with consumers. Based on extensive data from tens of thousands of global brands, these insights offer a sneak peek into the exciting twists and turns the marketing world may take in the coming years.

1. Emphasis on Short-Form Video and User-Generated Content

First off, it looks like short-form video is here to stay! According to the predictions, about 73% of marketers will make it a priority to create content in quick, digestible formats, like Reels, TikToks, and Stories. There’s a growing desire for brands to showcase authenticity, and that’s where user-generated content (UGC) comes in. Approximately 47% of marketers will put emphasis on this type of content, allowing customers to share their experiences and form a deeper connection with the brand.

2. Investment Shifts Towards Video-Centric Platforms

As marketers embrace these trends, we can expect a noticeable shift in where their budgets go. More investment will flow into video-centric platforms like Instagram, YouTube, and TikTok. Brands will adopt strategies tailored to each platform rather than recycling the same content across different venues. This approach is expected to create more engaging and effective marketing campaigns.

3. Generative AI Becomes Central

Generative AI is not just a buzzword anymore; it’s becoming a crucial part of marketing and customer care workflows. The integration of Generative AI will help brands manage tasks in real-time, seamlessly enhancing efficiency. Instead of merely experimenting with AI, companies will weave it into their routines, optimizing how they interact with customers.

4. The Rise of Virtual Influencers

While we’ve seen a dip in partnerships solely with AI influencers—down by about 30%—the rise of virtual creators is indicative of a broader trend. Brands will engage these AI-generated personas in thoughtful campaigns that tell stories in a compelling way, blending the lines between reality and the digital world.

5. Agentic AI to Combat Burnout

Marketers are feeling the heat, with over 52% reporting frequent burnout. Here’s where Agentic AI comes into play. By automating routine tasks, AI will help ease non-strategic workloads, allowing marketing professionals to focus more on the creative aspects of their jobs. This balance will help foster a healthier work environment.

6. A Unified Experience

Lastly, the worlds of marketing, customer care, and commerce are on a collision course. Social media will increasingly integrate these areas to create seamless customer experiences. Already, over two-thirds of social media marketers are working closely with customer care and commerce teams, indicating a collective approach to enhancing the customer journey.

Insights from Emplifi

As Susan Ganeshan, Emplifi’s Chief Marketing Officer, notes, the blend of AI efficiencies with authentic customer interactions will be essential for brands hoping to thrive in this evolving landscape. Emplifi will be providing even more insights in a free webinar on December 9, 2026, discussing these emerging trends and what brands can do to position themselves for success.

Cultural Trends and Community Engagement

In related news, a recent analysis published in the Social Media Dictionary highlighted some intriguing cultural shifts. The term “Aura” took the spotlight as the Word of the Year for 2025, racking up an astonishing 31.9 billion impressions. Additionally, two new terms, “AI Slop” and “Clanker”, are emerging on the scene, reflecting a growing skepticism about low-quality AI-generated content.

As we head into 2026, community engagement will become increasingly important. Brands are encouraged to transition toward more authentic and personal content that resonates with their audiences, paving the way for an exciting future in social media marketing.

Deeper Dive: News & Info About This Topic

HERE Resources

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care
Growing Demand for Data-Driven Marketing Support Boosts Local Agencies
Surge in U.S. Social Media Advertising Spending Expected Through 2025
Celebrating 20 Years of Digital Innovation: Boomcycle Digital Marketing
Revitalizing Your Brand in 2025: 15 Creative Social Media Marketing Ideas
Celebrating Two Decades of Digital Innovation at Boomcycle
Exciting Times in NYC: A Glimpse at Anthropic’s Claude Cafe
Boomcycle Celebrates 20 Years of Digital Innovation
The Challenges of Marketing in American Museums Post-COVID
Marketing Trends for 2025: Insights from the Emplifi Report

Additional Resources

• Business Wire
• Wikipedia: Social Media Marketing
• Quiver Quant
• Google Search: Social Media Trends 2026
• North Penn Now
• Encyclopedia Britannica: Marketing
• eMarketer
• Google News: Social Media Trends

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care

News Summary

Emplifi shares its fascinating predictions for social media marketing in 2026, highlighting the growing importance of AI in enhancing customer interaction. The predictions cover trends like short-form video, user-generated content, and the integration of generative AI to automate processes, ultimately transforming how brands engage with their audiences.

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care

Have you heard the buzz about the future of social media marketing? Emplifi, a prominent player in the social media marketing world, has just shared its fascinating predictions for 2026. If you’re a marketer or anyone interested in the intersection of technology and customer interaction, these insights are worth your time!

Understanding the Landscape

Emplifi’s predictions are rooted in data from countless global brands that utilize their social media marketing and customer service solutions. The insights show a strong shift toward integrating artificial intelligence into our daily marketing practices. It’s not just a trend; AI is becoming a fundamental part of how brands operate across various channels.

The Predictions Breakdown

Let’s dive into the top six predictions that Emplifi identified for 2026:

1. Short-Form Video and User-Generated Content Take Center Stage

Marketers are increasingly recognizing the power of short-form video formats. In fact, a striking 73% of marketers are embracing platforms like Reels, TikTok, and Stories. Alongside this, consumer preference reflects a growing affinity for user-generated content (UGC). About 47% of marketers are focusing on this to create authentic, relatable storytelling that resonates more deeply with audiences.

2. Brands Invest More in Video Platforms

With the success of video content, brands are now reallocating their marketing budgets to focus on video-centric platforms such as Instagram, YouTube, and TikTok. It’s essential for brands to develop platform-native strategies rather than simply repurposing existing content. This shift signifies the competitive edge that innovative video strategies can provide.

3. Generative AI Becomes a Core Component

Generative AI isn’t just a buzzword anymore. It’s evolving from experimental projects to being a core element of marketing technology stacks. This means that we’ll see real-time task management integrated into marketing workflows, allowing marketers to concentrate more on strategy rather than getting bogged down with execution.

4. Virtual Influencers are Here to Stay

While the shiny novelty of AI-only influencers has worn off a bit, the incorporation of virtual influencers into marketing campaigns will be more sophisticated in 2026. Transparency about the use of AI will be crucial to maintain trust, and successful campaigns will keep a keen ear to their audience’s sentiments.

5. Agentic AI Automations to Tackle Burnout

A concerning statistic: 52% of marketers report frequent feelings of burnout. Emplifi projects that with smart AI solutions in place, businesses can reduce these burnout rates by automating tasks like scheduling and reporting, allowing marketers to focus on what really matters: connection and creativity.

6. The Convergence of Marketing, Customer Care, and Commerce

Finally, the lines between marketing, customer care, and commerce are blurring. With nearly two-thirds of social media marketers collaborating closely with customer care and commerce teams, by 2026, social media platforms will evolve into primary access points for customer experiences, enabling seamless discovery, purchase, and customer service.

Looking Ahead

Susan Ganeshan, Emplifi’s CMO, notes the importance of balancing these AI-driven workflows with authentic customer experiences. The brands that adapt to these trends will not only survive but thrive in the ever-changing digital landscape.

Join the Discussion

If you’re eager to delve deeper into these predictions, Emplifi’s CMO has plans to share more insights in an upcoming webinar on December 9. It promises to be a fascinating session that you won’t want to miss!

As we look forward, it’s clear that the role of AI in social media marketing and customer care will only grow stronger. So, get ready, because the future looks bright!

Deeper Dive: News & Info About This Topic

HERE Resources

Growing Demand for Data-Driven Marketing Support Boosts Local Agencies
Surge in U.S. Social Media Advertising Spending Expected Through 2025
Celebrating 20 Years of Digital Innovation: Boomcycle Digital Marketing
Revitalizing Your Brand in 2025: 15 Creative Social Media Marketing Ideas
Celebrating Two Decades of Digital Innovation at Boomcycle
Exciting Times in NYC: A Glimpse at Anthropic’s Claude Cafe
Boomcycle Celebrates 20 Years of Digital Innovation
The Challenges of Marketing in American Museums Post-COVID
Marketing Trends for 2025: Insights from the Emplifi Report
Boomcycle Digital Marketing: Celebrating 20 Years of Innovation

Additional Resources

• Business Wire: Emplifi Releases Top 6 Predictions for 2026
• eMarketer: B2B Marketers Prioritizing AI Tools for 2026
• Social Media Today: Emplifi State of Social Media Marketing Report 2026
• CMS Wire: 6 Marketing Technology Trends to Watch This Year
• Encyclopedia Britannica: Artificial Intelligence