The Vitamin Shoppe Welcomes New Leaders to Propel Growth and Innovation

News Summary

The Vitamin Shoppe has announced the appointment of Monika Grabania as Vice President of Digital Marketing and Erica Evans as Vice President of Inventory Planning. With their extensive experience, they aim to enhance the company’s digital marketing strategies and inventory management, marking a new chapter for the retailer following a change in ownership. This shift emphasizes innovation and customer engagement, paving the way for an exciting future.

The Vitamin Shoppe Welcomes New Leaders to Propel Growth and Innovation

The Vitamin Shoppe, a well-known name in health and wellness, is making waves with its recent leadership expansion. The company has announced two exciting new appointments that are sure to help it elevate its game in the digital marketing and inventory management arenas. Let’s dive into what this means for the brand and its customers!

A Fresh Face in Digital Marketing

Starting December 1, 2025, Monika Grabania will step into the role of Vice President of Digital Marketing. This is no small feat, considering Monika comes with more than 20 years of experience across various sectors such as beauty, retail, and consumer brands. Her impressive track record includes her most recent position as the Head of Digital Transformation, Media, and E-commerce at Flora Food Group North America, where she played a pivotal role in boosting e-commerce sales.

In her new position, Monika will focus on optimizing The Vitamin Shoppe’s digital marketing initiatives. Her goals? To deepen customer engagement, strengthen brand loyalty, and expand reach across digital channels. It’s all about creating a robust online presence that resonates with customers and adds value to their shopping experience.

Heading Up Inventory Planning

Alongside Monika is Erica Evans, who has taken the reins as Vice President of Inventory Planning, following her appointment earlier in the fall of 2025. With her two decades of experience in merchandising and inventory across both e-commerce and brick-and-mortar retail, Erica is uniquely equipped for this role.

Prior to joining The Vitamin Shoppe, she served as the Vice President of Merchandise Planning at GNC and was also a Managing Director at Praia Beauty Group. Erica’s expertise will be crucial as she leads inventory planning, forecasting, and allocation processes. Her work will directly aim to ensure that The Vitamin Shoppe maintains optimal product availability and sales productivity across its operations.

Leadership Signals a New Era

The recent appointments come after a significant change in ownership for The Vitamin Shoppe. The company is now part of private equity firms Kingswood Capital Management and Performance Investment Partners. This shift marks a definitive new chapter for the retailer, especially following its previous owner’s Chapter 11 bankruptcy filing last year.

In fact, The Vitamin Shoppe was sold for a hefty sum of $193.5 million, indicating a strong belief in the brand’s potential for growth and development. There’s even more good news on the horizon, as CEO Sharon Leite, who had previously served from 2018 to 2023, has returned at the helm. Sharon’s leadership is expected to steer the company towards a bright and innovative future.

Experimenting with New Concepts

In addition to the executive changes, The Vitamin Shoppe is also shaking things up by experimenting with innovative physical store concepts. One of these is the introduction of “Hometown Stores,” which spotlight local brands across various states. This initiative not only supports local businesses but also provides customers with unique products that resonate with their community and lifestyle.

Looking Ahead

Overall, with Monika Grabania and Erica Evans on board, The Vitamin Shoppe is gearing up for an exciting future. Their expertise in digital marketing and inventory management is set to elevate the company’s offerings and customer experiences. As a consumer, it’s encouraging to see a beloved health and wellness brand investing in fresh leadership to meet the ever-evolving needs of their community.

With a committed focus on innovation and customer engagement, it looks like The Vitamin Shoppe is not just staying in the game but is ready to play to win!

Deeper Dive: News & Info About This Topic

HERE Resources

Understanding Marketing Language: A Consumer’s Guide to Navigating Deceptive Advertisements

Additional Resources

• Retail Dive
• Wikipedia: The Vitamin Shoppe
• Mass Market Retailers
• Google Search: The Vitamin Shoppe
• PR Newswire
• Google Scholar: The Vitamin Shoppe
• Store Brands
• Encyclopedia Britannica: The Vitamin Shoppe
• ROI-NJ
• Google News: The Vitamin Shoppe leadership

Exciting Trends in Social Media Marketing for 2026

News Summary

Social media marketing is rapidly evolving, with predictions for 2026 indicating a focus on short-form videos, user-generated content, and the integration of generative AI. Brands will need to adapt their strategy to video-centric platforms and foster a unified experience across marketing, customer service, and commerce. Emerging cultural terms highlight the importance of community engagement and authenticity in content creation.

Exciting Trends in Social Media Marketing for 2026

The landscape of social media marketing is evolving rapidly, and a recent report has shed light on what the future holds. Emplifi, a leader in the social media marketing sphere, has unveiled some significant predictions for 2026 that promise to change how brands connect with consumers. Based on extensive data from tens of thousands of global brands, these insights offer a sneak peek into the exciting twists and turns the marketing world may take in the coming years.

1. Emphasis on Short-Form Video and User-Generated Content

First off, it looks like short-form video is here to stay! According to the predictions, about 73% of marketers will make it a priority to create content in quick, digestible formats, like Reels, TikToks, and Stories. There’s a growing desire for brands to showcase authenticity, and that’s where user-generated content (UGC) comes in. Approximately 47% of marketers will put emphasis on this type of content, allowing customers to share their experiences and form a deeper connection with the brand.

2. Investment Shifts Towards Video-Centric Platforms

As marketers embrace these trends, we can expect a noticeable shift in where their budgets go. More investment will flow into video-centric platforms like Instagram, YouTube, and TikTok. Brands will adopt strategies tailored to each platform rather than recycling the same content across different venues. This approach is expected to create more engaging and effective marketing campaigns.

3. Generative AI Becomes Central

Generative AI is not just a buzzword anymore; it’s becoming a crucial part of marketing and customer care workflows. The integration of Generative AI will help brands manage tasks in real-time, seamlessly enhancing efficiency. Instead of merely experimenting with AI, companies will weave it into their routines, optimizing how they interact with customers.

4. The Rise of Virtual Influencers

While we’ve seen a dip in partnerships solely with AI influencers—down by about 30%—the rise of virtual creators is indicative of a broader trend. Brands will engage these AI-generated personas in thoughtful campaigns that tell stories in a compelling way, blending the lines between reality and the digital world.

5. Agentic AI to Combat Burnout

Marketers are feeling the heat, with over 52% reporting frequent burnout. Here’s where Agentic AI comes into play. By automating routine tasks, AI will help ease non-strategic workloads, allowing marketing professionals to focus more on the creative aspects of their jobs. This balance will help foster a healthier work environment.

6. A Unified Experience

Lastly, the worlds of marketing, customer care, and commerce are on a collision course. Social media will increasingly integrate these areas to create seamless customer experiences. Already, over two-thirds of social media marketers are working closely with customer care and commerce teams, indicating a collective approach to enhancing the customer journey.

Insights from Emplifi

As Susan Ganeshan, Emplifi’s Chief Marketing Officer, notes, the blend of AI efficiencies with authentic customer interactions will be essential for brands hoping to thrive in this evolving landscape. Emplifi will be providing even more insights in a free webinar on December 9, 2026, discussing these emerging trends and what brands can do to position themselves for success.

Cultural Trends and Community Engagement

In related news, a recent analysis published in the Social Media Dictionary highlighted some intriguing cultural shifts. The term “Aura” took the spotlight as the Word of the Year for 2025, racking up an astonishing 31.9 billion impressions. Additionally, two new terms, “AI Slop” and “Clanker”, are emerging on the scene, reflecting a growing skepticism about low-quality AI-generated content.

As we head into 2026, community engagement will become increasingly important. Brands are encouraged to transition toward more authentic and personal content that resonates with their audiences, paving the way for an exciting future in social media marketing.

Deeper Dive: News & Info About This Topic

HERE Resources

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care
Growing Demand for Data-Driven Marketing Support Boosts Local Agencies
Surge in U.S. Social Media Advertising Spending Expected Through 2025
Celebrating 20 Years of Digital Innovation: Boomcycle Digital Marketing
Revitalizing Your Brand in 2025: 15 Creative Social Media Marketing Ideas
Celebrating Two Decades of Digital Innovation at Boomcycle
Exciting Times in NYC: A Glimpse at Anthropic’s Claude Cafe
Boomcycle Celebrates 20 Years of Digital Innovation
The Challenges of Marketing in American Museums Post-COVID
Marketing Trends for 2025: Insights from the Emplifi Report

Additional Resources

• Business Wire
• Wikipedia: Social Media Marketing
• Quiver Quant
• Google Search: Social Media Trends 2026
• North Penn Now
• Encyclopedia Britannica: Marketing
• eMarketer
• Google News: Social Media Trends

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care

News Summary

Emplifi shares its fascinating predictions for social media marketing in 2026, highlighting the growing importance of AI in enhancing customer interaction. The predictions cover trends like short-form video, user-generated content, and the integration of generative AI to automate processes, ultimately transforming how brands engage with their audiences.

Exciting Predictions for 2026: How AI Will Transform Social Media Marketing and Customer Care

Have you heard the buzz about the future of social media marketing? Emplifi, a prominent player in the social media marketing world, has just shared its fascinating predictions for 2026. If you’re a marketer or anyone interested in the intersection of technology and customer interaction, these insights are worth your time!

Understanding the Landscape

Emplifi’s predictions are rooted in data from countless global brands that utilize their social media marketing and customer service solutions. The insights show a strong shift toward integrating artificial intelligence into our daily marketing practices. It’s not just a trend; AI is becoming a fundamental part of how brands operate across various channels.

The Predictions Breakdown

Let’s dive into the top six predictions that Emplifi identified for 2026:

1. Short-Form Video and User-Generated Content Take Center Stage

Marketers are increasingly recognizing the power of short-form video formats. In fact, a striking 73% of marketers are embracing platforms like Reels, TikTok, and Stories. Alongside this, consumer preference reflects a growing affinity for user-generated content (UGC). About 47% of marketers are focusing on this to create authentic, relatable storytelling that resonates more deeply with audiences.

2. Brands Invest More in Video Platforms

With the success of video content, brands are now reallocating their marketing budgets to focus on video-centric platforms such as Instagram, YouTube, and TikTok. It’s essential for brands to develop platform-native strategies rather than simply repurposing existing content. This shift signifies the competitive edge that innovative video strategies can provide.

3. Generative AI Becomes a Core Component

Generative AI isn’t just a buzzword anymore. It’s evolving from experimental projects to being a core element of marketing technology stacks. This means that we’ll see real-time task management integrated into marketing workflows, allowing marketers to concentrate more on strategy rather than getting bogged down with execution.

4. Virtual Influencers are Here to Stay

While the shiny novelty of AI-only influencers has worn off a bit, the incorporation of virtual influencers into marketing campaigns will be more sophisticated in 2026. Transparency about the use of AI will be crucial to maintain trust, and successful campaigns will keep a keen ear to their audience’s sentiments.

5. Agentic AI Automations to Tackle Burnout

A concerning statistic: 52% of marketers report frequent feelings of burnout. Emplifi projects that with smart AI solutions in place, businesses can reduce these burnout rates by automating tasks like scheduling and reporting, allowing marketers to focus on what really matters: connection and creativity.

6. The Convergence of Marketing, Customer Care, and Commerce

Finally, the lines between marketing, customer care, and commerce are blurring. With nearly two-thirds of social media marketers collaborating closely with customer care and commerce teams, by 2026, social media platforms will evolve into primary access points for customer experiences, enabling seamless discovery, purchase, and customer service.

Looking Ahead

Susan Ganeshan, Emplifi’s CMO, notes the importance of balancing these AI-driven workflows with authentic customer experiences. The brands that adapt to these trends will not only survive but thrive in the ever-changing digital landscape.

Join the Discussion

If you’re eager to delve deeper into these predictions, Emplifi’s CMO has plans to share more insights in an upcoming webinar on December 9. It promises to be a fascinating session that you won’t want to miss!

As we look forward, it’s clear that the role of AI in social media marketing and customer care will only grow stronger. So, get ready, because the future looks bright!

Deeper Dive: News & Info About This Topic

HERE Resources

Growing Demand for Data-Driven Marketing Support Boosts Local Agencies
Surge in U.S. Social Media Advertising Spending Expected Through 2025
Celebrating 20 Years of Digital Innovation: Boomcycle Digital Marketing
Revitalizing Your Brand in 2025: 15 Creative Social Media Marketing Ideas
Celebrating Two Decades of Digital Innovation at Boomcycle
Exciting Times in NYC: A Glimpse at Anthropic’s Claude Cafe
Boomcycle Celebrates 20 Years of Digital Innovation
The Challenges of Marketing in American Museums Post-COVID
Marketing Trends for 2025: Insights from the Emplifi Report
Boomcycle Digital Marketing: Celebrating 20 Years of Innovation

Additional Resources

• Business Wire: Emplifi Releases Top 6 Predictions for 2026
• eMarketer: B2B Marketers Prioritizing AI Tools for 2026
• Social Media Today: Emplifi State of Social Media Marketing Report 2026
• CMS Wire: 6 Marketing Technology Trends to Watch This Year
• Encyclopedia Britannica: Artificial Intelligence

Growing Demand for Data-Driven Marketing Support Boosts Local Agencies

News Summary

In Auckland’s competitive business landscape, companies are increasingly seeking robust, data-informed marketing support. This trend highlights a shift towards partnerships with full-service agencies like Zib Digital, which offer measurable strategies and expert guidance in navigating digital challenges, including SEO, Google Ads, and content creation.

Growing Demand for Data-Driven Marketing Support Boosts Local Agencies

The bustling business scene in Auckland has seen a notable shift in the past few months as local companies grapple with the complexities of a rapidly evolving digital marketplace. To remain competitive, many businesses are turning to structured, data-informed marketing support that can provide them with a stronger foothold online.

Stronger Competition Fuels Change

Auckland enterprises are feeling the heat of increased digital competition, which has prompted a change in how they approach marketing. There is an apparent trend towards engaging with full-service marketing agencies that are not just focused on quick fixes but are backed by measurable performance metrics. These companies are increasingly looking for partners that can deliver results based on comprehensive audience insights, competitor analysis, and tailored user behavior tracking.

The Role of Zib Digital

One name that has come to the forefront in this rapidly developing landscape is Zib Digital. The agency has made waves among businesses in Auckland by offering innovative strategies that enhance their digital presence and improve customer acquisition. As more organizations recognize the importance of digital-first operations, the need for trustworthy and capable marketing support has never been greater.

Adapting to Consumer Expectations

Consumer expectations are changing, and business owners are reshaping their online strategies as a result. Many companies are rethinking their approaches to search engine optimization (SEO) and paid advertising, especially given the rising costs and fierce competition they face in search results. This shift indicates a growing need for agencies that can provide long-term digital marketing plans rather than band-aid solutions.

Expert Guidance Required

A common concern among business owners is navigating the complexities of SEO, Google Ads, content, and performance analytics without the expertise needed to do so successfully. As advertising costs rise and consumer behavior evolves at a rapid pace, many organizations are seeking partners who can not only manage campaigns but also guide strategy, interpret data effectively, and create pathways for customer acquisition.

What Zib Digital Offers

Zib Digital has garnered attention for its impressive capabilities in data analysis and performance marketing. By expanding its collaboration with businesses in Auckland, the agency emphasizes the importance of detailed research, structured optimization processes, and transparent reporting. Their focus on understanding customer journeys and identifying growth opportunities sets them apart in this competitive landscape.

Demand for Local SEO

There is growing interest in partnering with an SEO agency to bolster visibility in local search results. Companies are eager for strategies that are not only technically accurate but also aligned with user intent and positioned against competitors. Zib Digital’s SEO services include market-specific keyword targeting, on-page optimization, and content development, all designed for long-term authority building.

Navigating Google Ads Effectively

As the need for effective Google Ads management remains a critical priority, businesses are reevaluating their strategies amidst fluctuating costs and competitive dynamics. Zib Digital’s structured approach focuses on objective setting, targeted keyword selection, ad group refinement, and continuous performance monitoring—allowing businesses to generate impactful results without the guesswork.

Content Creation Needs on the Rise

Alongside these marketing strategies, the demand for content creation has soared—especially in areas like video editing and user experience (UX) design. Zib Digital’s creative team works diligently to ensure advertising content aligns with performance goals across diverse campaigns.

Value of Communication and Transparency

Auckland businesses place a high value on communication and transparency when selecting marketing partners. This has led to a preference for agencies that offer ongoing reporting and strategic workshops. Zib Digital responds to this need effectively with a comprehensive reporting structure that includes live dashboards, monthly reviews, and quarterly planning to keep clients informed about their digital growth journey.

The Future is Bright for Digital Support

As competition in Auckland continues to escalate, industry experts believe that the demand for comprehensive digital marketing support will also rise. More businesses are investing in data-informed marketing strategies, indicating that agencies like Zib Digital—who offer holistic service packages—will influence the ongoing digital marketing landscape in the region for years to come.

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Additional Resources

• Digital Journal: Zib Digital Expands Digital Marketing
• Wikipedia: Digital Marketing
• Sprout Social: Social Media Marketing Conferences Australia
• Google Search: Digital Marketing Strategies
• Statista: Growth of Online Advertising Spending
• Encyclopedia Britannica: Advertising
• Hackernoon: The SEO Metrics Snake Oil
• Google News: SEO Trends 2023
• Business Insider: Australian Businesses Post-Holiday Ad Spend
• Google Scholar: Digital Marketing
• Favikon: Top Digital Marketers in Australia