News Summary
The University of California Davis has introduced a new course called Digital Marketing for Craft Breweries, aimed at helping industry professionals enhance their digital marketing skills. Enrollment for the spring session is now open, providing participants with valuable knowledge on creating effective marketing strategies tailored for their breweries. Led by experienced instructors Emily Hutto and Julie Rhodes, this course promises a rich learning experience over eight weeks. Craft brewery professionals are encouraged to seize this opportunity to stay competitive in the evolving market.
UC Davis Launches Exciting New Course for Craft Brewery Professionals
If you’re a craft brewery professional looking to sharpen your digital marketing skills, we have fantastic news for you! The University of California Davis has just introduced a specialized program titled Digital Marketing for Craft Breweries. This course aims to equip industry professionals with the tools they need to navigate the ever-evolving digital landscape.
Get Ready to Dive In!
Enrollment is officially open for the spring session, which runs from March 3 to April 27. So, whether you’re a seasoned veteran in the craft beer world or new to the industry, this program will offer you valuable knowledge and insights. It’s the perfect opportunity to expand your skillset!
What’s in Store for Participants?
The course is designed specifically for craft beer professionals who want to enhance their online presence, foster better customer engagement, and drive business growth. Over the duration of the eight weeks, participants will learn to create a comprehensive digital marketing plan tailored to their breweries.
In a combination of live online classrooms, weekly one-on-one office hours with instructors, and a variety of prerecorded content and assignments, this course promises to provide a rich learning experience. You’ll have direct access to seasoned marketers and industry experts who know the ins and outs of the craft beverage market.
Meet Your Instructors!
Leading the course will be Emily Hutto and Julie Rhodes, both of whom bring a wealth of knowledge to the table. Julie has over two decades of experience in the food and beverage industry and successfully owns her own company, Not Your Hobby Marketing Solutions. Meanwhile, Emily is an accomplished journalist and marketing expert who founded RadCraft, focusing on communication needs within the craft beverage supply chain.
A Legacy of Practical Training
The UC Davis Continuing and Professional Education division has been a beacon of educational training for over 60 years. With nearly 50,000 annual enrollments across all 50 states and more than 100 countries, the program is well-equipped to help you succeed in this competitive craft beer marketplace.
Why Is This Course Important?
As the craft beer market continues to evolve, the importance of effective digital marketing strategies cannot be overstated. The course will cover various topics on how brewers can remain relevant while standing out in a crowded field. Participants will learn skills that are increasingly crucial in today’s climate.
How to Enroll
If you’re eager to take your brewery’s marketing to the next level, you can find more information or enroll directly through UC Davis’ website. This program is built for professionals like you who are looking to enhance their marketing efforts and grow their businesses.
Have Questions?
For any media inquiries or additional information, you can reach out to Phil Wade at pmwade@ucdavis.edu.
In conclusion, this new course represents a fantastic chance for craft brewery professionals to enhance their digital marketing skills, connect with industry leaders, and ultimately boost their businesses. Don’t miss out on this exciting opportunity to stay ahead in the craft beer game!
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Additional Resources
- Washington Beer Blog: UC Davis Digital Marketing Course
- Forbes: Washington’s Favorite Beer Brand Hosts Free Music Fest
- Washington Beer Blog: Beer30 Introduces New VP of Sales and Marketing
- Wikipedia: Digital Marketing
- Encyclopedia Britannica: Digital Marketing
