News Summary
An exciting event held in Hong Kong on October 16, 2025, brought industry leaders, creators, and marketers together to discuss the growth and future of short-form video content. Co-hosted by Google Hong Kong and AnyMind Group, the event highlighted trends, app popularity, and monetization strategies in the ever-evolving landscape of digital media. Keynote speakers focused on how AI and innovative technologies are influencing this content genre and its impact across various platforms.
Exploring the Future of Short-Form Video Content in Hong Kong
On a sunny day in Hong Kong, October 16, 2025, an exciting event was held that brought together industry leaders, creators, and marketers to discuss the fast-paced world of short-form video content. This exclusive event was co-hosted by Google Hong Kong and AnyMind Group, focusing on how this rapidly evolving landscape is reshaping engagement strategies throughout Greater China.
Short-Form Video: The Current Landscape
One of the main talking points was the impressive data surrounding the popularity of short-form video platforms in Hong Kong. According to market analysis, TikTok currently enjoys a significant lead with a 32% preference among users. Following closely behind were YouTube with 29%, Instagram at 28%, and Facebook, which only managed to capture 10% of the market. This clear preference for TikTok underscores how deeply ingrained short videos have become in the daily lives of users.
Across the APAC region, there’s a noticeable shift occurring—users have moved from being passive consumers of video content to becoming active creators. This trend highlights not just the growth of short-form videos, but also a cultural change in how people engage with digital media.
Popular Apps and Emerging Trends
About the apps that are making waves, CapCut continues to be among the top downloaded applications, providing a platform for users to easily create compelling short videos. Meanwhile, platforms like Hongguo (红果çŸå‰§) are rising in popularity within Mainland China, promising to attract even more audiences intrigued by the art of storytelling in a compact format.
For Hong Kong users, Douyin—a version of TikTok popular in China—also ranks among the top three most downloaded apps. This further emphasizes the increasing demand for engaging, bite-sized video content that can easily fit into our fast-paced lifestyles.
Insights from the Event
During the event, Gloria Chow, the Strategic Partnerships Manager at Google, shared valuable insights into the evolving nature of short drama. She explained how these serialized, emotionally-driven stories typically run between 1 to 3 minutes. This format is perfectly tailored for mobile consumption, making it both accessible and engaging for viewers.
The short drama ecosystem is being supported by innovative technologies such as AI-powered content creation tools, which enhance storytelling while ensuring legal protections for copyright and intellectual property. These advancements are playing a pivotal role in expanding audience bases not just in Asia, but also in regions like North America and Europe.
Monetization of short drama content is another crucial topic that was brought up. Strategies include rewarded ads, microtransactions, subscriptions, and partnerships with brands, which allow creators and advertisers to capitalize on this content boom effectively.
Introducing AqX: A Game-Changer for Advertising
A highlight of the event was the introduction of an exciting AI-powered solution known as ACQUA-Shorts (AqX), unveiled by Anson Cheng from AnyMind Group. AqX utilizes a unique AI Content Matching System that effectively ensures the right content reaches the right audience segments across various platforms, including apps, connected TVs, and web platforms. This innovation supports dynamic ad formats, such as instream videos and display banners, making it easier for creators and marketers to tap into the thriving short-form content space.
Building Effective Strategies
During the panel discussions, speakers like Ken Chow from HK01 and Bernice Wong emphasized the need for brands to combine both short and long-form content for sustained engagement. Yoyo Yiu from Google Marketing Platform additionally provided insights on optimizing programmatic video advertising using tools like DV360 to achieve better returns on investment.
As the event wrapped up, there was a palpable excitement about the future of short-form video content. Attendees were encouraged to download the 2024/25 Asia Short Video Trend factsheet, which offers deeper insights and recommendations for enhancing digital engagement. With opportunities for collaboration and strategic consultations, AnyMind Group expressed enthusiasm in assisting brands to fully harness the potential of this burgeoning content format.
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Additional Resources
- AnyMind Group: Short Video Wave in CN 2025 Recap
- Wikipedia: Short Video
- Trend Hunter: October 2025 Marketing
- Google Search: Marketing Trends 2025
- Social Media Today: Five Key Trends in 2025
- Google Scholar: Social Media Marketing 2025
- Business of Apps: Trends Defining Q4 Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- Ad Age: Creator Marketing Takeaways
- Google News: Digital Marketing Trend
- OpenPR: Emerging Digital Marketing
- Deloitte: Digital Media Trends Survey 2025
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