News Summary
Genesis Motor America has appointed Amy Marentic as its new Chief Marketing Officer. With 25 years of experience in the automotive sector, Marentic aims to enhance brand awareness and increase sales. Her previous roles include executive positions at Google and Ford, bringing valuable insights into marketing strategies. Genesis is poised for exciting growth under her leadership, reflecting innovation and exceptional customer experiences.
Exciting Changes at Genesis Motor America!
In recent news, Genesis Motor America has made a splash by appointing Amy Marentic as its new Chief Marketing Officer (CMO). Considering her impressive 25-year track record in the automotive and mobility sectors, she seems ready to take on this pivotal role. Marentic will be responsible for overseeing all marketing strategies and activities for Genesis in the United States, and the excitement around her appointment is palpable.
What Will Amy Focus On?
So, what can we expect from Amy in this new role? Well, her main goals include driving brand awareness, increasing sales, and expanding Genesis’s market share. Genesis is known for its commitment to high standards of design, safety, and innovation, and with Marentic at the helm of marketing, there’s a strong chance of seeing those values spotlighted even more.
Who is Amy Marentic?
A little background on Marentic: before joining Genesis, she held significant positions such as the president of global solutions at Circana, where she focused on enhancing media and trade spend effectiveness. Before that, she played a crucial role at Google as the global automotive director, where her contributions helped in achieving robust growth in advertising revenue.
Moreover, Marentic has spent a considerable part of her career at Ford Motor Company, taking on various leadership roles, including general manager for the Ford Icons business and president of Lincoln Asia Pacific. It’s safe to say that she has a wealth of experience, making her a fitting choice for this strategic position at Genesis.
Recognition and Achievements
Marentic is not just another name in the automotive industry; she holds a strong reputation for excellence and innovation in product development and marketing strategies. With her diverse background, she is well-equipped to bring fresh ideas to Genesis and make waves in the automotive market.
Her educational credentials are also impressive. Marentic holds a Bachelor of Science degree in aerospace engineering and a Master’s degree in industrial and manufacturing engineering, both from the prestigious University of Michigan. This unique blend of technical and marketing insights could play a pivotal role in shaping the future of Genesis.
Genesis: The Brand with a Vision
Genesis is an emerging global automotive brand that emphasizes sustainable practices while focusing on delivering exceptional experiences. Currently, they operate through a network of over 200 independent U.S. retailers and have more than 60 standalone retail facilities across North America. The emphasis on tailored customer experiences reflects their commitment to Korean cultural heritage and hospitality, aiming to create a unique environment for potential car buyers.
Looking Ahead
As Amy Marentic steps into her new role, the automotive world will be watching closely to see how her strategies unfold. With her vast experience and innovation-first mindset, she seems well-prepared to lead Genesis into the future, all while enhancing the customer experience and increasing brand loyalty.
This new chapter for Genesis Motor America is thrilling, and it seems that Amy Marentic is the perfect person to guide the brand as it aims for exciting growth and development in the automotive landscape. Cheers to new beginnings and innovations ahead!
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Additional Resources
- PR Newswire: Genesis Motor America Appoints Amy Marentic as Chief Marketing Officer
- Wikipedia: Genesis Motor
- Huntscanlon: The Talent Studios Fills Top Marketing Position for United Sports Brands
- Google Search: Amy Marentic
- GlobeNewswire: United Sports Brands Appoints Kyle Schlegel as Senior Vice President of Marketing
- Google Scholar: Genesis Motor Marketing
- OC Register: Sprouts Farmers Market to Open Fountain Valley Store
- Encyclopedia Britannica: Marketing Automotive
- PR Week: Hyundai Motor America Names Kate Fabian Marcomms Director
- Google News: Genesis Motor America
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
