News Summary
Paramount has appointed Josh Goldstine as the new Global Head of Marketing and Distribution amid significant changes in the organization. His expertise, garnered from years of successful campaigns at Warner Bros. and Universal, positions him to lead Paramount through its current challenges while revitalizing its marketing strategies. This strategic appointment comes as the studio aims to recover and thrive in a competitive industry post-pandemic.
Josh Goldstine Steps Up as Paramount’s New Global Head of Marketing and Distribution
Exciting news is brewing at Paramount! Josh Goldstine is in the final stages of negotiating a role as the new Global Head of Marketing and Distribution at the entertainment giant. This move comes on the heels of the establishment of the new Motion Picture co-chairs, Dana Goldberg and Josh Greenstein. It’s a big shake-up for Paramount, and the anticipation is building.
While new CEO David Ellison has yet to officially announce Goldstine’s appointment, the buzz around the industry is hard to ignore. This decision follows Marc Weinstock’s recent departure, who led Global Marketing and Distribution since 2019 and played a vital role in the success of the blockbuster hit *Top Gun: Maverick*, which raked in an impressive $1.49 billion globally.
A Look at Goldstine’s Journey
Goldstine’s path to this new role includes a noteworthy stint at Warner Bros., where he became known for his brilliant marketing campaigns. He was particularly involved during those turbulent COVID years, experimenting with distribution strategies that changed how films reached audiences. One of his signature achievements at Warner Bros. was the marketing campaign for *Barbie*, which grossed approximately $1.44 billion worldwide.
Before he made headlines stepping away from Warner Bros. earlier this year, Goldstine was behind some of the most iconic campaigns in recent cinema, including the *Dune* and *Monsterverse* franchises, as well as the classic *Beetlejuice*. With more than 20 years of marketing experience, he’s also recognized for overseeing major campaigns at Universal, where he played a critical role in the success of films like *Jurassic World* and *Despicable Me*.
A Track Record of Success
Goldstine’s expertise doesn’t just stop at Warner Bros. and Universal. He made history with Universal, helping the studio achieve an unprecedented four out of five most profitable years during his tenure. In 2015, Universal set a record for the highest-grossing box office year ever for any studio—a testament to Goldstine’s marketing prowess.
It’s worth mentioning that Goldstine’s career hasn’t been all smooth sailing. He had a moment in the spotlight back in 2018 when he was put on administrative leave due to a legal dispute with Universal, which he ultimately won in arbitration, walking away with $20 million. It’s a detailed aspect of his career that reflects the ups and downs one can face in the high-octane world of movie marketing.
Looking Ahead
As Goldstine transitions to his new role at Paramount, he’s taking on a dual responsibility that encompasses both marketing and distribution. His experience will be pivotal as the company seeks to move forward following recent challenges. Paramount itself has been navigating some rocky waters, facing lawsuits alleging hostile work environments and other serious issues within its ranks.
Meanwhile, the marketing landscape continues to evolve, and Goldstine’s innovative approach may just be what Paramount needs to keep its momentum going. Just recently, Vohra, a marketing executive from Paramount+, announced a transition to Fox as chief marketing officer and executive vice president of ad sales, further indicating a shift in marketing strategies across leading studios.
Goldstine’s arrival at Paramount marks a new chapter for the studio, especially as they aim to not only recover but thrive in an incredibly competitive industry. Fans, moviegoers, and industry watchers alike will be keen to see how his unique flair for capturing audiences translates into Paramount’s future projects. The excitement is palpable, and we’re all eager for the next updates!
Deeper Dive: News & Info About This Topic
HERE Resources
Warner Bros. Discovery Shake-Up: A New Chapter for the Film Unit
Warner Bros. Makes Significant Leadership Changes Amid Industry Challenges
Additional Resources
- Deadline: Josh Goldstine Negotiates Role as Paramount’s New Global Head of Marketing and Distribution
- Wikipedia: Paramount Pictures
- Variety: Puja Vohra Joins Fox as Chief Marketing Officer
- Google Search: Josh Goldstine Paramount
- Hollywood Reporter: Paramount Sued for Sexual Harassment
- Encyclopedia Britannica: Film
- Adweek: Fox Ad Sales Adds Paramount Exec as CMO
- Google News: Paramount Sexual Harassment
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