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Celebrating Excellence in Healthcare Marketing

Lee Echols, Vice President of Marketing at Northside Hospital

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News Summary

Lee Echols, Vice President of Marketing and Communications at Northside Hospital, has been recognized as one of the top marketing executives in healthcare by Becker’s Hospital Review. Since 2014, Echols has transformed Northside’s marketing strategies, emphasizing community engagement and patient-centric initiatives. His campaigns, particularly during the COVID-19 pandemic, have significantly improved public trust in healthcare. With an innovative approach to women’s health and community connection, Echols exemplifies leadership in a competitive healthcare market.

Celebrating Excellence in Healthcare Marketing

In the bustling field of healthcare, where every detail counts and every connection matters, one individual stands out as a beacon of impressive marketing strategies and community engagement. Lee Echols, the Vice President of Marketing and Communications at Northside Hospital, has been recognized as one of the top marketing executives in the nation. This honor comes from the esteemed Becker’s Hospital Review, which recently published a list naming Echols as one of 78 influential marketing executives to know in healthcare.

A Remarkable Journey Since 2014

Echols has been at the helm of Northside’s marketing and communications department since 2014. His journey within the hospital has been marked by transformative changes designed to enhance the experiences of patients, their families, and the employees who serve them every day. Under his leadership, Northside Hospital has not just focused on attracting patients but also on cultivating strong community ties that echo a genuine commitment to health and wellness.

Leading with Purpose

As the leader of all marketing and communications functions, Echols wears many hats. His responsibilities include everything from advertising to media relations and digital strategy. He also plays a key role in strategic planning and oversees the crucial work of the Northside Hospital Foundation. This breadth of influence has allowed him to implement data-driven marketing campaigns that are carefully tailored to respond to the ever-evolving needs of the community.

A Response to Challenging Times

During the unpredictable times of the COVID-19 pandemic, Echols stepped up to the plate with several impactful campaigns like Healers, Helpers, Heroes and #TalkAboutIt. The #TalkAboutIt initiative, in particular, proved to be a phenomenal success, achieving record-breaking social media engagement for Northside Hospital. This demonstrates Echols’ understanding of how vital communication is during times of crisis and the importance of connecting with the community on sensitive issues.

Stories That Connect

In 2022, Echols launched the Look to Northside campaign, which showcased 48 patient stories. The campaign was a tremendous success, generating over 57 million media impressions, effectively helping to rebuild public confidence in healthcare after the tumultuous pandemic years. These personal narratives emphasize the hospital’s commitment to patient care and community connection.

Focusing on Women’s Health

Recently, a new campaign named HEARD was introduced under Echols’ leadership, focusing specifically on women’s healthcare and empowering women to advocate for their health. This initiative continues his pattern of responsive and responsible marketing, which is an essential aspect of healthcare marketing in today’s world.

Building Community Connections

Northside Hospital, headquartered in Atlanta, Georgia, is a robust nonprofit health system with five facilities serving a diverse population. The guiding philosophy of Echols and his marketing team is to emphasize building community connections that go beyond just bringing patients through the doors. They believe that branding is integral to the overall experience of everyone interacting with the hospital, including patients and employees alike.

Adapting to an Evolving Landscape

The Atlanta metro area has witnessed significant growth, which increases competition among healthcare providers. Echols has adapted the hospital’s marketing strategies accordingly, particularly in light of the shifting landscape brought on by the pandemic. His approach strategically focuses on addressing community concerns rather than simply driving patient admissions to the facilities.

Valuing Employee Insight

Marketing success is defined through various metrics, and Echols places a strong emphasis on the sentiment of employees regarding marketing campaigns. This insight informs how the hospital positions itself in a competitive market, ensuring effective engagement and messaging.

Conclusion

Lee Echols stands out not only for his recognition as one of the nation’s top marketing executives but also for his approach of deeply connecting with the community, adapting to changes, and consistently striving for excellence. His work at Northside Hospital exemplifies the pivotal role that thoughtful, community-oriented marketing plays in the healthcare sector.