News Summary
Matterport, Inc. has launched the Marketing Cloud, a new platform designed to revolutionize how real estate agents approach marketing. With its user-friendly interface and built-in AI, agents can create impactful campaigns efficiently. The Marketing Cloud integrates seamlessly with MLS and offers features like 3D virtual tours, high-resolution photos, and AI-generated property descriptions that enhance engagement and conversion rates.
Exciting News for Real Estate Agents: Matterport Unveils the Marketing Cloud
In the ever-evolving world of real estate, staying ahead of the competition is crucial. To help agents boost their marketing strategies, Matterport, Inc., a leading name in digital twin technology and spatial data capture, has rolled out a brand-new platform called the Matterport Marketing Cloud. This game-changing tool promises to simplify the way real estate professionals approach marketing.
What is Matterport Marketing Cloud?
The Matterport Marketing Cloud aims to empower real estate agents by allowing them to create high-impact digital marketing campaigns with just a few clicks. Gone are the days of juggling multiple applications and platforms. This innovative cloud solution brings everything together into one easy-to-use interface, combining media creation, editing, distribution, and even analytics.
Built-In AI for a Seamless Experience
At the heart of the Marketing Cloud is Property Intelligence, Matterport’s proprietary AI. This incredible software helps automate manual tasks, saving agents valuable time and boosting their productivity. As RJ Pittman, the Chairman and CEO of Matterport, highlighted, the goal is to help agents shine in a competitive market, ensuring they can focus on what they do best—selling properties.
Streamlined Property Marketing
One standout feature of the Marketing Cloud is its seamless integration with the Multiple Listing Service (MLS). This feature makes it easier for agents to streamline the property marketing process. Once an agent orders a Digital Pro package, they can expect a complete listing package delivered within just 1-2 business days in most major metropolitan areas.
What does that package include? Here’s a quick breakdown:
- A stunning 3D virtual tour of the property
- High-resolution listing photos that capture every detail
- A polished video perfect for social media sharing
- AI-generated property descriptions to make listings pop
- Detailed floor plans with precise measurements for each room
- Defurnished virtual tours and images for a cleaner showcase
Engagement and Conversion Rates Are on the Rise
According to reports, listings featuring Matterport’s 3D tours have seen a noticeable increase in both engagement and conversion rates. This means that potential buyers are spending more time interacting with these listings and are more likely to make a purchase. It’s a win-win for agents looking to attract clients.
What’s Next for Matterport?
The launch of the Marketing Cloud coincides with Matterport’s 2025 Winter Release, which includes a suite of new tools targeting various industry professionals—not just real estate agents but also contractors and designers. The company previously wowed the market with its AI-powered defurnish tool, which allows users to clean up cluttered spaces in just one click. Looking ahead, they plan to introduce features like virtual furnishing and space reimagination, which will help buyers better visualize potential properties.
Financial Health and Recognition
On the financial side of things, Matterport looks solid with a market cap of $1.71 billion and a stock price that has skyrocketed over 150% in the past year. The company also has a strong current ratio of 2.78 and minimal debt, reflecting a promising financial position.
Excitingly, Matterport has also announced its sponsorship of the Digital Twins Awards (DTAs), which recognize innovative uses of digital twin technology. Submissions for the DTAs will be accepted until February 28, 2025, with winners set to be announced on April 4, 2025.
Final Thoughts
The launch of the Matterport Marketing Cloud is a game-changer for real estate agents looking to elevate their marketing efforts. With its innovative features, seamless integration, and the power of AI, it’s clear that Matterport is committed to paving the way for a more efficient and effective real estate marketing landscape.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Globe News Wire
- Wikipedia: Matterport
- Investing.com
- Google Search: Matterport Marketing Cloud
- iHeart Radio Podcast
- Encyclopedia Britannica: Matterport
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
