Categories: Michigan Business NewsMichigan News

Mercedes-Benz Moves North American Headquarters to Georgia

New Mercedes-Benz headquarters in Sandy Springs, Georgia

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News Summary

Mercedes-Benz has announced the relocation of its North American headquarters to Sandy Springs, Georgia, consolidating up to 500 jobs from Michigan by August 2026. This move follows attempts from Michigan state officials to retain these positions but ultimately enhances Georgia’s reputation in the automotive industry alongside other major brands. The automaker plans to maintain several R&D roles in Michigan while also constructing a new multimillion-dollar facility in Sandy Springs, signifying a strategic shift towards efficiency and innovation.

Sandy Springs, Georgia – Mercedes-Benz has officially announced the establishment of its North American headquarters in metro Atlanta, marking a significant shift in its corporate operations. The automaker plans to relocate up to 500 jobs to Sandy Springs, Georgia, by August 2026, consolidating its footprint in the region.

The job relocation will bring 400 positions from Farmington Hills, Michigan, and an additional 100 from various research and development locations across the United States. Affected employees will be provided with relocation packages to assist with the transition. Furthermore, Mercedes-Benz is set to maintain 180 research and development roles in Michigan, along with plans to create 20 new positions in that sector.

The current facility in Georgia, which has been operating as Mercedes-Benz’s U.S. headquarters since 2018, employs approximately 800 people. The automaker has revealed plans for the construction of a new multimillion-dollar research and development center near Sandy Springs, although specific details about the facility’s design and timeline have yet to be disclosed.

Incentives and Competitive Landscape

State officials in Michigan had attempted to retain these jobs through an incentive package supported by the governor and the Michigan Economic Development Corporation, but their efforts ultimately did not succeed. The Georgia Department of Economic Development has indicated that further details regarding incentives for the move cannot be disclosed at this time.

This relocation and expansion of Mercedes-Benz significantly enhance Georgia’s standing in the automotive industry, joining established operations from other major companies such as Porsche, Hyundai, Kia, and Rivian. Governor Brian Kemp highlighted that this move is indicative of Georgia’s growing leadership in the future of mobility and technology, especially with the influx of substantial investments from major corporations.

Operational Changes and Future Plans

The CEO of Mercedes-Benz emphasized that consolidating operations will lead to increased agility and speed to market, while simultaneously enhancing customer experience. This strategic shift aligns with a broader trend among various automakers looking to expand their presence in Georgia.

The Farmington Hills facility, which is where many of the relocating jobs are currently based, is a newly constructed building that opened its doors in 2022. Mercedes-Benz has been a significant employer in Michigan for the past 25 years, employing about 1,800 people at various locations nationwide.

As Mercedes-Benz prepares for this substantial organizational change, its Atlanta-area headquarters will centralize key functions including distribution, marketing, and customer service for its products in the United States. This strategic move not only emphasizes the importance of operational efficiency but also highlights the growing influence of the automotive sector in the state of Georgia.

In summary, the establishment of Mercedes-Benz’s North American headquarters in Sandy Springs will not only impact the future of the company’s operations but also strengthen Georgia’s reputation as a central hub for automotive innovation and development.