News Summary
Meyocks, a well-known marketing agency in Iowa, has launched Meyocks Research + Insights. This new division aims to provide innovative marketing research solutions that help businesses make informed decisions. With a focus on actionable insights, the firm offers both rapid and custom research options tailored to meet diverse industry needs. Led by experienced professionals, the initiative underscores the agency’s commitment to transforming data into strategic opportunities for growth.
Meyocks Launches Research and Insights Firm to Enhance Marketing Strategy
Hey there! Exciting news for businesses looking to sharpen their marketing strategies and make smarter decisions. Meyocks, an Iowa-based branding and marketing agency, has officially launched a new arm of their operation called Meyocks Research + Insights. This fresh venture was announced just this past Wednesday, November 19, and it promises to bring a whole new level of innovation to the marketing research landscape.
What’s All the Buzz About?
So, what exactly is Meyocks Research + Insights? Well, it’s an independent and specialized marketing research firm that offers both custom and off-the-shelf research solutions. The goal here is pretty simple but powerful: to help organizations uncover actionable insights that lead to better decision-making and ultimately drive growth across a variety of industries.
Leading the research team are some familiar names in the Meyocks family: Beth Ann Boyd, Vice President of Digital Delivery, and Whitney Hayes, Senior Market Research Strategist. Together, they’re set to make a big impact with their unique approach to transforming insights into action.
Why Is This Different?
You may be wondering what sets Meyocks Research + Insights apart from your run-of-the-mill research firms. According to Boyd, the firm leverages a method that doesn’t just gather data but translates it into actionable steps. This is crucial for organizations that want to implement findings effectively and efficiently.
The Scoop on Their Offerings
The firm offers two main categories of research: Rapid Research and Custom Research. The Rapid Research segment features pre-packaged studies, which are priced starting at just $6,000. These studies can deliver insights within two to three weeks! Talk about a quick turnaround!
- Brand Category + Health Study
- Customer Study
- Creative Testing Study
- Package Design Value Study
If you’re looking for something more customized, the Custom Research offerings allow for tailored studies that dive deeper into:
- Consumer behavior
- Brand health
- Product and package design
- Marketing and creative
- Employer branding
Who’s in Their Corner?
Meyocks has been serving a diverse clientele in the Quad Cities, including notable names like Farm Credit Services of America, Grinnell Mutual, Hy-Vee, and MercyOne. In fact, speaking of Hy-Vee, they are Meyocks’ longest tenured client, having worked together for an impressive 31 years.
A Commitment to Change
One thing that really shines through with Meyocks Research + Insights is their ethos: “giving a damn changes everything.” This commitment isn’t just words on a wall; it’s a guiding principle that influences everything the firm does. It’s not just about collecting information; it’s about converting those insights into genuine opportunities for their clients.
Get Involved!
If you’re curious to learn more about what this new research initiative can do for your business, you can check out their website at meyocksresearch.com. There, you’ll find sample reports and case studies that showcase their capabilities.
So there you have it! A new player in the marketing research game that aims to make your business decisions easier. With their innovative approach and a strong industry presence, Meyocks Research + Insights is certainly one to watch!
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Quad Cities Business: Meyocks Launches Research and Insights Firm
- OpenPR: Tactical Communication Market Primary Research Insights
- Forbes: A Conversation with Vertemis Founder Nick Graham
- Wikipedia: Market Research
- Google Search: Marketing Research Trends
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
