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NAR Introduces New Marketing Options for Sellers

Real estate agent and seller discussing marketing options

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News Summary

The National Association of Realtors (NAR) has announced the introduction of Multiple Listing Options for Sellers (MLOS), providing new marketing strategies for real estate sellers. Set to take effect on March 25, 2024, this policy allows sellers to delay the marketing of their properties, offering greater control over how and when their listings are presented to the market. As the real estate industry faces ongoing debates about the Clear Cooperation Policy (CCP), this change reflects an evolution in practices to meet the needs of both sellers and buyers.

NAR Introduces New Marketing Options for Sellers

In a move that has real estate agents and sellers buzzing, the National Association of Realtors (NAR) has announced a new policy that is sure to shake things up in the home marketing world. While the already hot topic of the Clear Cooperation Policy (CCP) remains in place, NAR is giving sellers more options with the introduction of the Multiple Listing Options for Sellers (MLOS).

What’s Changing?

Starting from March 25, 2024, the MLOS policy will allow sellers to delay marketing their listings for a specific period determined by the local Multiple Listing Services (MLS). In simpler terms, this means a seller can opt to keep their listing from shows and syndication for a little while, giving them more control over how and when their property enters the market.

While sellers can keep their listings under wraps during this period, they are still free to market their homes publicly. However, other MLS participants will have access to these listings, albeit not through the Internet Data Exchange (IDX) feeds that many buyers and agents watch closely.

Reasons Behind the Change

NAR President Kevin Sears has expressed that these changes enhance options for sellers when looking to market their properties. He emphasized that it’s crucial to balance seller choice with the ability for buyers to access important information about homes. He stated that the goal is to ensure every seller has the flexibility they need, while also allowing buyers to stay informed.

As much as this sounds promising for sellers, it’s also a response to ongoing debates and critiques surrounding the original CCP. Many industry leaders, including some influential names, feel that the CCP restricts sellers’ abilities to make the best choices for their homes.

Understanding the Clear Cooperation Policy

The Clear Cooperation Policy, which requires agents to submit a new listing to the MLS within one business day of public marketing, remains unchanged despite the heated discussions. Under this policy, listings must be filed promptly to keep all agents in the loop. This aims to promote transparency and give potential buyers a fair shot at new listings.

Interestingly, recent indications from the Department of Justice suggest that the CCP is not considered anticompetitive, which could alleviate some regulatory tensions surrounding NAR’s practices. This adds another layer of complexity to the ongoing dialogue about how real estate can adapt to meet the needs of both sellers and buyers in a competitive market.

What Sellers Should Know

If sellers decide to utilize the MLOS option, they will need to provide a signed disclosure document. This document confirms their choice to delay immediate public marketing benefits, such as syndication on larger platforms. It’s essential for sellers to understand this requirement to avoid any miscommunication down the road.

The Bigger Picture

The creation of this exemption appears to address worries about how large brokerages can dominate housing inventory visibility. It shapes an evolving landscape where both sellers and brokers have an evolving say in how properties are marketed. As real estate practices continue to change, it’s important for all parties to stay informed and adaptable.

Real estate is notorious for being an industry full of differing opinions. With the MLOS policy, some industry leaders believe this is a temporary compromise as discussions around the CCP linger on. As real estate evolves, so do the strategies and policies that govern it, and this latest change will undeniably spark more conversations among agents and sellers alike.

The Road Ahead

With the implementation deadline set for September 2025, these changes will allow the real estate community time to adapt. The ongoing discussions around both the MLOS and CCP are indicative of an industry in flux, trying to balance traditional practices with modern needs. The outcome of these discussions might just redefine how homes are marketed across the nation.