News Summary
The New Berlin Public Library in Wisconsin went viral with a humorous marketing video featuring a trust fall gone wrong. The engaging content amassed over 30 million views and wide celebrity attention, showcasing the library’s creative approach to outreach. With a follow-up video confirming the well-being of ‘falling’ employee Susan, the library highlights the power of humor and community connection in promoting its resources.
The New Berlin Public Library’s Hilarious Video Takes Social Media by Storm
It’s not every day that a library makes headlines, but the New Berlin Public Library in southeast Wisconsin has done just that! This charming library has recently become the talk of the town, and it’s all thanks to a delightful marketing video that has gone completely viral.
A Trust Fall Like No Other
The video features two library employees engaging in a classic trust fall exercise, and let’s just say it quickly takes a humorous turn. While one employee confidently pretends to fall backward, the other steps aside. Instead of catching her, the second employee seizes the opportunity to deliver a lighthearted promotional message about all the wonderful resources the library has to offer. At the end of the day, it’s all in good fun, right?
The punchline hits when the fallen employee, identified as Susan, starts to pretend she’s injured. Cue the laughter as another colleague fake-cries over her “injured” state. The blend of humor, surprise, and library love made for an irresistible combination that viewers just couldn’t resist sharing.
Impressive Numbers and Rapid Engagement
The results? Simply astounding! The video has racked up over 30 million views across various social media platforms, with a whopping 1.1 million likes on Instagram alone. It’s also been a hit on Facebook, attracting more than 16 million views. When was the last time a library achieved such impressive numbers? This clever marketing strategy is a testament to the power of humor and creativity in connecting with a community.
Celebrity Reactions
What’s more, the video has caught the attention of several celebrity figures and social media influencers, all with substantial followings. Their likes and comments lauding the library’s creativity have further boosted the video’s visibility and reach. It just goes to show how a sprinkle of humor can transcend typical marketing and engage people from all walks of life. Who knew that a library marketing video could unite so many individuals through laughter?
Everyone’s Alright!
Now, for all those concerned about Susan’s well-being, fear not! The library took the time to reassure fans and viewers that Susan was not harmed during the filming and continued to assist patrons shortly after the video was released. To prove she’s okay, a follow-up video features her diligently checking out books for a library customer. Talk about a speedy recovery!
The Power of Creativity
This clever and lighthearted approach not only highlights the incredible offerings of the New Berlin Public Library but also sets an example of how creativity can breathe life into traditional institutions. Rather than sticking to the usual promotional techniques, they took a risk and showcased the lively personality of their library staff. This is something that more libraries, and indeed organizations, can learn from!
As the community continues to engage with the video, it’s clear that the New Berlin Public Library has opened the door to a whole new world of creative outreach. With such a fun approach, who wouldn’t want to visit their local library?
Final Thoughts
As we enjoy this delightful outburst of creativity, let’s remember the heart of the library: serving the community and providing resources for everyone. The New Berlin Public Library reminds us that even in a digital age, traditional institutions can forge meaningful connections through laughter and creativity. Here’s to hoping they produce more entertaining content that keeps us all smiling!
Deeper Dive: News & Info About This Topic
HERE Resources
Water Main Break Causes Major School Closures in Novi
Novi Prepares for Upcoming Elections with Candidate Forums
20 Basement Remodeling Ideas for an Inviting and Functional Living Area
Novi Voters to Decide on $120 Million Bond Proposal
Hospital Kuala Lumpur Observes Malaysia’s Inaugural Rare Disease Day
Detroit Homeowners Embrace Renovation After Flooding Crisis
Excitement Builds in Oakland County as Election Season Approaches
Excitement Builds in Oakland County for the Upcoming Election
Novi Celebrates October with Exciting Events for Everyone
Novi’s Jason Nunez: Turning Passion into Community Connection Through Video Production
Additional Resources
- Fox 11 Online
- Investopedia: Viral Marketing
- Fortune
- Google Search: Viral Marketing
- Financial Express
- Wikipedia: Marketing
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
