Novi, Michigan, October 6, 2025
News Summary
Spirit Halloween is set to launch a new Christmas-themed offshoot, Spirit Christmas, with locations planned in Novi and Grand Rapids, Michigan for the 2025 holiday season. This expansion comes after a successful trial in 2024, driven by local demand. The stores will feature festive merchandise, including inflatables and décor, as well as an immersive experience called ‘Peppermint Village.’ With a total of 30 new locations planned, this marks a significant increase in the brand’s seasonal offerings, enhancing the holiday shopping experience in Michigan.
Novi, Michigan – Spirit Halloween will expand its seasonal offerings by introducing a Christmas-themed offshoot named Spirit Christmas, set to launch two locations in Michigan for the upcoming 2025 holiday season. This decision follows a successful trial of holiday-themed stores in 2024, as local fans expressed interest during the previous year’s absence of Spirit Christmas stores in the state.
The two new Spirit Christmas locations will be situated in Novi and Grand Rapids. The Grand Rapids store is planned to open at the former JoAnn’s Fabrics site located at 3665 28th Street SE, while the Novi location will be adjacent to Kohl’s at 43570 W Oaks Dr. Both stores are expected to welcome customers in late October and early November 2025.
The Spirit Christmas stores will feature a diverse array of holiday merchandise, including inflatables, ugly Christmas sweaters, décor, and Christmas-themed costumes. A unique in-store experience called “Peppermint Village” will also be included, showcasing festive decorations and interactive displays for visitors to enjoy.
As stated by the brand’s CEO, the transition from Spirit Halloween to Spirit Christmas aims to extend the festive magic of the holiday season beyond Halloween. Last year, Spirit Halloween successfully launched ten Spirit Christmas locations, primarily located in the northwest, while this year marks an ambitious expansion plan to establish a total of 30 stores in the Northeast and Great Lakes regions.
The new Spirit Christmas locations will also offer distinctive gifts, holiday apparel, and an innovative Santa photo experience. However, it is important to note that there will be no reservation option for Santa photos at either the Novi or Grand Rapids stores.
Spirit Halloween is recognized for creating temporary pop-up stores in vacant retail spaces with an exclusive focus on Halloween-themed merchandise, and it is now extending that concept to cater to the Christmas market.
Key Features of Spirit Christmas Expansion
| Feature | Description |
|---|---|
| Locations | Novi and Grand Rapids, Michigan |
| Store Openings | Late October and early November 2025 |
| Product Range | Inflatables, ugly Christmas sweaters, décor, Christmas-themed costumes |
| In-Store Experience | Peppermint Village featuring festive decorations and interactive displays |
| Total Spirit Christmas Stores | 30 stores planned across Northeast and Great Lakes regions |
| Santa Photo Experience | No reservation option available |
FAQ
When will Spirit Christmas open in Michigan?
Two Spirit Christmas locations are set to open in Michigan in late October and early November 2025.
Where will the Spirit Christmas locations be located?
The Grand Rapids store will occupy the former JoAnn’s Fabrics at 3665 28th Street SE, and the Novi location will be adjacent to Kohl’s at 43570 W Oaks Dr.
What products will Spirit Christmas offer?
Spirit Christmas stores will have a wide array of holiday items including inflatables, ugly Christmas sweaters, décor, and Christmas-themed costumes.
What is “Peppermint Village”?
“Peppermint Village” is an immersive in-store experience showcasing festive decoration and interactive displays.
Will there be a reservation option for Santa photos?
As of now, there will be no reservation option for Santa photos at the Novi and Grand Rapids locations.
FAQ Schema
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Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
