News Summary
Poppi Soda is revolutionizing the beverage industry with its gut-healthy sodas, co-founded by Allison Ellsworth and Stephen. Boasting low sugar and calorie counts, Poppi captures the attention of Millennials and Gen Z. Following a successful appearance on Shark Tank, the brand has gained a significant market share and celebrity endorsements, leading to impressive growth and cultural engagement.
Poppi Soda: A Refreshing Take on Beverage Culture
If you’ve been keeping your eye on the beverage scene lately, you might have stumbled across the blues of traditional sodas and the yellows of juice. But wait—there’s a new kid on the block, and it’s turning heads! Meet Poppi Soda, a brand that’s all about making refreshment healthier and more exciting.
A New Approach to Soda
Co-founded by the dynamic duo of Allison Ellsworth and her husband Stephen, Poppi is revolutionizing the way we think about soft drinks. The brand specializes in sodas that don’t just quench your thirst, but also boost your gut health. Combining fruit juice and prebiotics, Poppi offers a delectable selection of flavors with 5 grams of sugar or less and each can packs in only 25 calories or fewer.
Making Waves on Amazon
You’d be surprised to learn that Poppi isn’t just making waves on social media—they’re making a splash in sales, too! Currently, they hold a whopping 19% market share as the number one selling soft drink on Amazon, which is significantly larger than heavyweights like Coca-Cola. In fact, within a mere four weeks, Poppi was recognized as the 11th fastest-growing beverage brand for dollar sales, beating big players such as Monster Energy and Gatorade.
Connecting with the Young Crowd
Poppi is especially popular among Millennials and Gen Z, who are on the lookout for healthier alternatives to the typical sugary sodas of the past. The brand has successfully positioned itself as a go-to option for those seeking guilt-free indulgences. Their range of flavors, including Strawberry Lemon, Ginger Lime, and Root Beer, have quickly become favorites across the nation.
Shark Tank Success
One of the turning points for Poppi came after they completed a successful investment round on the hit show Shark Tank, where they garnered big-time support from investor Rohan Oza. This exposure catapulted them onto the radar of not only health-conscious consumers but also celebrities. Iconic names like Hailey Bieber, Kylie Jenner, and Billie Eilish have all jumped on the Poppi bandwagon, either as fans or investors!
Smart Marketing Strategies
Poppi’s unique approach to marketing is paying off in a big way. They’ve utilized organic social media and influencer marketing to achieve over 204 million impressions and 2.3 million engagements this year alone. In 2024, the brand expanded its reach to an impressive 5 million new households each month. It’s safe to say Poppi’s dedicated fanbase is growing rapidly!
More than Just a Beverage
Allison Ellsworth sees Poppi as more than just a drink; she envisions it as a “lifestyle and community engagement platform.” The brand has hosted fun interactive pop-up shops—like the whimsical Poppi Mart—to promote their products while creating memorable experiences for consumers.
Capitalizing on Cultural Moments
Poppi’s marketing is spot-on, especially considering how they’ve tapped into cultural moments, including a highly viewed Super Bowl commercial that reached an astonishing 29.1 million people. Additionally, the brand sponsors the Miami Pickleball Club, a popular hub frequented by celebrities like Naomi Osaka and Patrick Mahomes.
Future Growth and Aspirations
With continued triple-digit month-over-month growth, the sky seems to be the limit for Poppi. There are even rumors swirling that Coca-Cola may be eyeing an acquisition of this meteoric brand. As for now, Allison and her team are focused on providing delicious and wholesome products that resonate with the evolving tastes of modern consumers.
Next time you’re looking to quench your thirst, consider reaching for a Poppi! It’s not just soda; it’s a refreshing wave of change in the beverage world, and everyone seems to be eager to jump on board.
Deeper Dive: News & Info About This Topic
HERE Resources
Unpacking Media Envy: How Marketers in Seattle are Turning Jealousy into Innovation
Additional Resources
- Forbes: How Poppi is Reshaping Soda Culture
- Sprout Social: Organic Social Media Growth
- PR Daily: Winners of Social Media Awards
- Google Search: Poppi soda
- Miami New Times: Erewhon Dupe in Boca Raton
- Encyclopedia Britannica: Soda Culture
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
