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The Rise of Social Media Commerce in the UK: What’s Happening by 2028

Consumers engaging in social media commerce

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News Summary

Social media commerce is rapidly growing in the UK, with predictions indicating it could double in value by 2028. Research shows that 65% of consumers have already made purchases through social media, and brands are increasingly focusing on engaging their audiences creatively. As the landscape evolves, timely customer care and user-generated content are becoming crucial elements for success in this new shopping environment.

The Rise of Social Media Commerce in the UK: What’s Happening by 2028

Hey there! If you’ve been scrolling through your social media feeds lately, you might have noticed that brands are popping up everywhere, trying to get your attention. Well, it turns out, there’s a big reason for that! New research is shedding light on how UK consumers are increasingly turning to social media for shopping, with predictions indicating that the social commerce scene in the UK could double in value by 2028!

What’s Driving This Trend?

According to recent findings, around 65% of UK consumers admit that they’ve made purchases directly through social media platforms. That’s quite a significant number, don’t you think? In fact, a 2022 report revealed that a whopping 78% of consumers in the UK have upped their social media engagement over the past year. It seems we can’t resist the urge to scroll!

Brand Engagement: Essential or Optional?

Fast forward to 2024, and it’s clear that UK shoppers have started categorizing brands based on their social media marketing strategies. Some brands are looking at social media as an essential tool while others still consider it optional. This shift highlights how important it is for retailers to effectively connect with consumers across a variety of platforms. Think about it: the top players like Facebook (56%), Instagram (55%), and YouTube (50%) are where people are gathering information about products.

Creativity is Key!

Now, here’s a fun fact—64% of consumers have stated that social media posts from brands heavily influence their buying decisions. So, retailers are really starting to realize that it’s not just about selling but also about showcasing their products in a creative and authentic way. Some brands, like Sweaty Betty, are doing it right by aligning their email marketing campaigns with their Instagram posts. It’s all about making that connection!

Customer Care Takes Center Stage

Have you ever had a question for a brand on social media and received a speedy response? It feels great, doesn’t it? This kind of customer care has become a crucial ingredient in the recipe for success on social media. Customer satisfaction matters! In fact, a 2021 study found that people are most likely to support brands that respond promptly to inquiries. Poor customer service? That’s often the reason people hit the unfollow button!

The Power of User-Generated Content

User-generated content is also gaining momentum, allowing brands to share authentic customer experiences. Brands like H&M are tapping into this by showcasing their products through the eyes of their customers. It not only highlights their offerings but also builds a sense of community. Exciting, right?

Shopping Made Easier

Many shoppers now find social media shopping more convenient than traditional methods. Research shows that nearly half (47%) of UK consumers shop on social media at least once a month! And guess what? If you tune into live streams on these platforms, you’re significantly more likely to buy the products being showcased! A staggering 86% of viewers engage with live shopping sessions and often end up making purchases.

What About the Numbers?

When we talk about money, the average social media purchase tends to be for smaller items, with 44% of transactions being under £39. This indicates that while social commerce is booming, people still love the thrill of snagging a good deal!

Looking Forward

All in all, the forecast by Retail Economics that social commerce in the UK will see growth from £7.4 billion to nearly £16 billion by 2028 should come as no surprise. Keeping an eye on engagement metrics is vital for brands looking to adjust to changing consumer behaviors. As we gear up for the future, it’s clear that the social commerce wave is just beginning. Retailers need to stay creative, focus on customer service, and keep those engaging posts coming!

As consumers, we can expect an ever-evolving shopping experience tailored to our preferences, all thanks to the exciting growth in social media commerce!