News Summary
SUNY Oswego’s Barry Friedman collaborates with international researchers to explore the influence of social media on entrepreneurship success. Their article discusses how factors like usage frequency and prior knowledge affect opportunity recognition. This research provides valuable insights for aspiring entrepreneurs navigating the digital landscape. It emphasizes the importance of social media in business growth.
Exciting News from SUNY Oswego’s Business Department!
Great news coming out of SUNY Oswego College of Business and Entrepreneurship! One of their very own faculty members, Barry Friedman, has recently teamed up with a dynamic group of researchers to co-author a fascinating article. The article, titled “Exploring the Impact of Social Media Usage Frequency, Prior Knowledge and Online Social Capital on Opportunity Recognition,” dives deep into the world of social media and its pivotal role in helping entrepreneurs find success.
A Collaborative Effort Across the Globe
Friedman didn’t do this alone! He collaborated with an impressive team that includes Nergis Aziz, a social media specialist based in Istanbul, and Derya Dogan, a digital entrepreneur from Boğaziçi Üniversitesi in Türkiye. Their work also includes contributions from Zhanar Dyussembekova of Narxoz University in Kazakhstan, and Ryan Dadey, a SUNY Oswego alumnus who now works as a director for KPMG LLP in New York. Talk about a diverse and talented group!
Diving into the Research
The crux of their research sheds light on the factors that influence social media success among digital entrepreneurs. With the rise of this new wave of business people, understanding how to effectively use social media is more important than ever. The team’s findings point to how frequent usage of social media, prior knowledge of digital tools, and the amount of online social capital a person has can significantly impact their ability to recognize and seize business opportunities.
As we dive deeper into the digital age, it’s evident that social media marketing has become a critical component of running a business. This research provides not only data but also practical tips for budding entrepreneurs eager to harness the power of social media to elevate their brands.
What the Study Means for Future Entrepreneurs
So, what does this mean for individuals looking to make a splash in the business world? With globalization and the ever-growing presence of social media, understanding these factors is crucial. The article gives actionable insights that can help aspiring entrepreneurs navigate their journey. It’s a treasure trove of information for anyone looking to find and recognize opportunities in today’s fast-paced digital environment.
Weather Update—A Little Chill in the Air
On a side note, for those in the area, it might be wise to bundle up! There’s a 30% chance of snow today with some flurries or light snow showers expected. Current weather conditions include cloudy skies with high temperatures hovering around 5°F and lows dipping down to around -3°F. The winds are picking up, starting from the northwest at 15 to 25 mph, later shifting to the north-northwest at about 10 to 20 mph. So, if you’re heading out, make sure to wear your warmest coat!
The Connection Between Education and Entrepreneurship
At its core, this research highlights an essential connection between education and entrepreneurship. SUNY Oswego continues to contribute to this connection through groundbreaking research and practical knowledge. Barry Friedman’s efforts in collaboration with international scholars exemplify how education can intersect with real-world business challenges, paving the way for future entrepreneurs.
In summary, this study offers significant insights into social media’s role in entrepreneurship—a timely topic as more individuals turn to online platforms to launch and grow their businesses. This synergy between academic research and practical application is what keeps the spirit of entrepreneurship alive and thriving!
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Additional Resources
- Oswego County News Now
- Wikipedia: Social Media
- Oswego County Business
- Google Search: Social Media Marketing
- What Now
- Google Scholar: Social Media Success
- The National Desk
- Encyclopedia Britannica: Social Media
- Lake Oswego Review
- Google News: Social Media Entrepreneurship
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The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
