Grand Rapids, MI, October 3, 2025
News Summary
Spirit Halloween is launching its Christmas-themed pop-up stores in 2025, opening 30 locations nationwide, including in Grand Rapids and Novi, Michigan. These stores will provide interactive holiday experiences, exclusive merchandise, and a Peppermint Village for families to enjoy. The expansion signals a shift towards broader holiday-themed offerings, enhancing the shopping experience beyond Halloween. The pop-up stores aim to create memorable moments with activities like letter mailing to Santa and capturing holiday memories. The stores are set to open in late October and early November.
Grand Rapids, MI – Spirit Halloween is set to spread holiday cheer as it prepares to launch its Christmas-themed pop-up stores in 2025. The company has confirmed it will open 30 Spirit Christmas stores across the country this year, including two locations in Michigan—one in Grand Rapids and another in Novi.
The Grand Rapids location will be situated at 3665 28th Street SE in the Shops at CenterPoint strip mall, while the Novi location will be at 43570 W Oaks Dr., next to Kohl’s in the West Oaks Shopping Center. These locations will kick off the festive season with a range of interactive holiday experiences.
Steven Silverstein, the CEO of Spirit Christmas, emphasized that the magic of the holiday season continues well beyond Halloween. Spirit Christmas aims to offer customers sensory-rich, interactive experiences, which include a unique photo opportunity with Santa Claus. While as of October 2, 2025, it was not confirmed if the Grand Rapids and Novi locations would feature Santa photo opportunities, the overall goal is to create a memorable holiday shopping experience.
Each store will showcase exclusive festive merchandise alongside a “Peppermint Village” filled with holiday-themed decorations and gifts. Customers will also have the chance to mail letters to Santa and check the “naughty or nice” list at the stores, enhancing the holiday experience for families.
The Christmas pop-up stores will begin opening in late October 2025, with other locations scheduled to debut in early November. This expansion follows the company’s successful test run last year, which consisted of eight stores located in states such as Pennsylvania and New York. In addition to Michigan, Spirit Christmas plans to launch new locations in multiple states including Connecticut, Delaware, Illinois, Indiana, Kentucky, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, and Pennsylvania.
The Novi Spirit Christmas store will take over a space that was previously home to JoAnn Fabrics, which closed several locations after filing for bankruptcy. This transition indicates Spirit Halloween’s shift from solely Halloween-themed merchandise to a broader holiday experience catering to festive shoppers.
Overall, Spirit Christmas is positioned to provide an immersive experience for visitors, enhancing holiday shopping while offering families enjoyable seasonal activities.
Key Features of Spirit Christmas Stores
| Feature | Details |
|---|---|
| Locations | Grand Rapids and Novi, MI |
| Opening Dates | Late October 2025 and early November 2025 |
| Unique Offerings | Exclusive festive merchandise, Santa photo opportunities, mail letters to Santa |
| Peppermint Village | Holiday-themed decorations and gifts |
| Expansion Plans | 30 pop-up stores nationwide |
Frequently Asked Questions
What locations will Spirit Christmas stores open in Michigan?
Two Spirit Christmas store locations have been announced in Michigan: Grand Rapids and Novi.
When will the Spirit Christmas stores open?
The Christmas stores will begin opening in late October, with others scheduled to open in early November.
What features will be offered in the Spirit Christmas stores?
Spirit Christmas aims to offer sensory-rich, interactive holiday experiences, including a unique Santa photo experience, exclusive festive merchandise, and a “Peppermint Village” with holiday-themed decorations and gifts.
What is the significance of the new stores for Spirit Halloween?
The move signifies Spirit Halloween’s transition from Halloween-themed merchandise to a broader holiday experience.
Deeper Dive: News & Info About This Topic
HERE Resources
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Additional Resources
- WZZM 13
- Wikipedia: Christmas
- Detroit Free Press
- Google Search: Spirit Halloween stores
- Click On Detroit
- Encyclopedia Britannica: Christmas
- Crain’s Detroit
- Google Scholar: Spirit Halloween
- WXYZ Detroit
- Google News: Spirit Halloween Christmas stores
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
