Michigan, October 4, 2025
News Summary
This November, Michigan will see the opening of two new holiday-themed stores from Spirit Halloween, called Spirit Christmas, in Novi and Grand Rapids. These seasonal stores will offer a variety of festive merchandise, including Christmas inflatables, ugly sweaters, and décor, and will create an interactive shopping experience for families. The nationwide expansion plan includes opening 30 Spirit Christmas locations this holiday season, following a successful test run of the concept last year.
Michigan will welcome two new holiday-themed stores this November, as Spirit Halloween prepares to launch its offshoot, Spirit Christmas. The new stores will be positioned in Novi and Grand Rapids, catering to shoppers looking for festive merchandise.
The Novi store will be situated at 43570 W Oaks Dr., adjacent to Kohl’s. Meanwhile, the Grand Rapids location will open its doors at 3665 28th Street SE in the Shops at CenterPoint strip mall. Both stores are part of a nationwide expansion plan, as the company aims to launch a total of 30 Spirit Christmas stores across the United States this holiday season.
These new outlets will feature an array of seasonal products, including Christmas inflatables, ugly Christmas sweaters, Christmas décor, and Christmas costumes. The launch will kick off late October in select locations, while most stores will officially open in early November.
According to the CEO of Spirit Christmas, the stores will provide a sensory-rich, interactive holiday experience for visitors. Features will include a Peppermint Village showcasing festive merchandise and decorations, as well as interactive displays designed to enhance the shopping experience. Children will even have the chance to mail letters to Santa and check their standings on the naughty or nice list. While select locations may offer photo opportunities with Santa, this has not yet been confirmed for the Grand Rapids and Novi stores.
Spirit Halloween, widely recognized for its temporary pop-up stores during the Halloween season, anticipates opening 1,525 locations across the U.S. and Canada in 2025. The concept of Spirit Christmas originates from a successful test run last year, which included eight stores situated in states such as Pennsylvania and New York, leading to this year’s broader expansion.
Currently, the Grand Rapids and Novi locations are still operating as Spirit Halloween stores, as of early October 2025. The company is enthusiastic about expanding its themed offerings beyond Halloween, aiming to capture both the holiday spirit and customer excitement.
FAQ
What is the primary announcement regarding Spirit Halloween?
Spirit Halloween is set to open its Christmas-themed offshoot, Spirit Christmas, in Michigan in November 2025.
Where will the new Spirit Christmas stores be located in Michigan?
Two locations will open in Michigan: one in Novi and the other in Grand Rapids.
What are the addresses for the new Spirit Christmas locations?
The Novi store will be located at 43570 W Oaks Dr., next to Kohl’s. The Grand Rapids store will open at 3665 28th Street SE in the Shops at CenterPoint strip mall.
What products will be available at Spirit Christmas stores?
Some of the products available at Spirit Christmas stores include Christmas inflatables, ugly Christmas sweaters, Christmas décor, and Christmas costumes.
When will the Spirit Christmas stores open?
A few Spirit Christmas stores are expected to open in late October, while the majority will debut in early November.
What type of experience will Spirit Christmas stores offer?
The stores will offer a sensory-rich, interactive holiday experience, featuring a Peppermint Village filled with festive merchandise, decorations, and interactive displays.
Will there be opportunities for kids to engage with Santa?
Kids will have opportunities to mail letters to Santa and check if they’re on the naughty or nice list. Santa photo opportunities may be available at select Spirit Christmas locations, though not confirmed for the Grand Rapids and Novi spots.
How many Spirit Halloween locations are planned for Halloween 2025?
Spirit Halloween is known for opening temporary stores before Halloween, with 1,525 locations planned in the U.S. and Canada for Halloween 2025.
What is the background for the launch of Spirit Christmas?
Last year’s test run of Spirit Christmas included eight stores in states like Pennsylvania and New York, leading to this year’s expansion.
What are Grand Rapids and Novi Spirit Christmas stores currently operating as?
The Grand Rapids and Novi Spirit Christmas stores were still operating as Spirit Halloween stores as of early October 2025.
Key Features of Spirit Christmas
| Feature | Description |
|---|---|
| Locations | Novi and Grand Rapids, Michigan |
| Launch Date | November 2025 |
| Inspirational Model | Based on successful test run last year |
| Total Stores Nationwide | 30 Spirit Christmas stores |
| Product Offering | Christmas inflatables, ugly Christmas sweaters, Christmas décor, and Christmas costumes |
| Interactive Experiences | Peppermint Village, letters to Santa, naughty or nice list check |
| Santa Photo Opportunities | Possible at select locations |
| Current Status | Operating as Spirit Halloween stores as of early October 2025 |
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Additional Resources
- WZZM13: Spirit Christmas Pop-Up Stores Coming to Michigan
- Wikipedia: Christmas
- Freep: Spirit Christmas Stores in Michigan
- Google Search: Christmas retail expansion
- ClickOnDetroit: Spirit Halloween Flipping to Christmas
- Encyclopedia Britannica: Holiday
- WRKR: Spirit Christmas Stores in Michigan
- Google News: Spirit Halloween news
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
