
The Rising Power of Word-of-Mouth Marketing
News Summary Word-of-mouth marketing (WOM) is a cost-effective method that utilizes satisfied customers to spread the word about a brand, significantly enhancing customer loyalty and

News Summary Word-of-mouth marketing (WOM) is a cost-effective method that utilizes satisfied customers to spread the word about a brand, significantly enhancing customer loyalty and

News Summary The 2024 AI Marketing Report reveals insights from 1,290 marketers on the growing confidence and concerns regarding AI in marketing. While many recognize

News Summary Navigating the myriad of email marketing platforms available today can be overwhelming, especially for small and medium-sized businesses. This comprehensive guide evaluates the

News Summary Lofty has unveiled its latest innovation, the Lofty AI Marketer, designed to assist real estate agents with social media marketing. This AI-driven tool

News Summary Eli Lilly’s Kisunla has received marketing authorization from the European Commission for treating patients with early symptomatic Alzheimer’s. This groundbreaking therapy offers hope
News Summary LogoAI has introduced the AI Icon Generator, a tool designed for small business owners and startups to create unique branding icons with ease.

News Summary Aldi has revamped its social media strategy to engage customers more personally, moving away from traditional branding to culturally relevant and meme-focused content.

News Summary WPP PLC’s shares fell by 18%, marking their lowest point since March 2020. The company cites a challenging economic backdrop and slowing client

News Summary Nissan has appointed Michael Soutter as the new Senior Vice President of U.S. Marketing and Sales. With over a decade of experience within

News Summary Paramount has appointed Josh Goldstine as the new Global Head of Marketing and Distribution amid significant changes in the organization. His expertise, garnered