News Summary
Sweetgreen has appointed Wpromote as its new paid media agency to address recent sales challenges and enhance its brand visibility. This partnership comes after the hiring of Zipporah Allen as chief commercial officer and aims to build a solid media foundation to improve sales trajectory. With Wpromote’s expertise and a shared vision for healthier food, Sweetgreen is looking to thrive in a competitive landscape.
Sweeping Changes at Sweetgreen: Wpromote Takes Charge as Paid Media Agency
In an exciting turn of events, Sweetgreen has announced that it has officially appointed Wpromote as its new paid media agency of record. This strategic decision comes on the heels of Sweetgreen hiring Zipporah Allen as its chief commercial officer back in September. With Allen’s fresh insights and Wpromote’s expertise, the salad chain is ready to tackle some recent challenges head-on.
Why Wpromote?
Wpromote isn’t just any agency. They come highly recommended due to their impressive track record of assisting multilocation brands in maintaining a consistent national media presence while still taking advantage of unique opportunities in specific markets. With Sweetgreen operating over 280 locations, this expertise could prove invaluable as they aim to enhance their brand visibility and drive sales.
Recent Sales Slump
For context, Sweetgreen has been facing some headwinds lately. In Q3 of 2025, it reported a noticeable drop of 9.5% in same-store sales when compared to last year. This decline has been particularly pronounced in key markets like the Northeast and Los Angeles, where Sweetgreen has a significant presence. Addressing this slump is crucial for the company’s continued growth and sustainability in the increasingly competitive fast-casual dining landscape.
Building a Strong Media Foundation
So what does Wpromote plan to do? Their main mission is to build a solid media foundation that will boost Sweetgreen’s performance as they continue to scale. According to Allen, elements like efficiency, testing, and measurement were critical factors in choosing Wpromote as a partner. By implementing these strategies, Sweetgreen hopes to not only stabilize but improve its sales trajectory.
Integrated Marketing Services
Further adding to the excitement, Wpromote has recently expanded its marketing services beyond traditional performance metrics. This expansion includes the acquisition of the full-service creative shop Giant Spoon. Now, under the leadership of Wpromote CEO Andrea Bendzick, this combined entity is set to enhance the synergy between creative insights and media data, creating an integrated approach that could significantly benefit Sweetgreen.
A Shared Vision
Sweetgreen’s commitment to providing healthier food and fostering vibrant communities resonates well with Wpromote’s values, as mentioned by Mike Stone, the chief strategy officer at Wpromote. This alignment of vision is expected to contribute to a fruitful partnership, with both organizations focused on delivering impactful, data-driven marketing strategies.
Wpromote’s Client List
If you’re curious about who else Wpromote works with, you’ll find an impressive roster of clients, including Intuit QuickBooks, Peacock, TransUnion, and Vuori. This diverse portfolio showcases Wpromote’s adaptability and creativity across various industries, hinting at the potential innovations they could bring to Sweetgreen.
Looking Ahead
As Sweetgreen gears up for this new chapter with Wpromote, all eyes will be on how this collaboration unfolds. With fresh talent in leadership and a proactive approach to addressing their sales woes, Sweetgreen seems poised to not only recover from its recent slump but to thrive in an ever-evolving marketplace. Let’s keep our forks crossed for their success!
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Additional Resources
- Marketing Dive: Sweetgreen Names Wpromote
- Wikipedia: Sweetgreen
- Ad Age: CMO Hirings – January 2026
- Google Search: CMO hiring January 2026
- Business of Fashion: Rare Beauty CBO
- Google Scholar: Rare Beauty
- Performance Marketing World: Kantar’s Duncan Southgate
- Encyclopedia Britannica: AI Marketing
- The Golf Wire: Ava Golf Marketing Lead
- Google News: Ava Golf
Author: STAFF HERE NOVI WRITER
The NOVI STAFF WRITER represents the experienced team at HERENovi.com, your go-to source for actionable local news and information in Novi, Oakland County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Motor City Comic Con, Michigan State Fair, and Novi Home and Garden Show. Our coverage extends to key organizations like the Novi Chamber of Commerce and Novi Community Foundation, plus leading businesses in automotive, technology, and manufacturing that power the local economy such as Gentherm, Stoneridge, and Daifuku North America. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENorthville.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
