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VCI Global Limited Set to Acquire Roots Digital for $2.2 Million

VCI Global acquires Roots Digital digital marketing firm

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News Summary

VCI Global Limited (NASDAQ: VCIG) is set to acquire digital marketing firm Roots Digital for approximately $2.2 million, expanding its presence in Singapore’s thriving digital market. The acquisition showcases VCI’s ambition to leverage Roots Digital’s expertise in performance marketing, SEO, and client relations, while supporting local SMEs through digital marketing services.

VCI Global Limited Set to Acquire Roots Digital for $2.2 Million

In exciting news from the world of digital marketing, VCI Global Limited (NASDAQ: VCIG) is gearing up to expand its footprint in Singapore by acquiring Roots Digital Pte. Ltd., a savvy digital marketing firm. The acquisition is valued at approximately US$2.2 million, which translates to around SG$3 million. With this move, VCI Global is not just making a purchase; they are opening the door to new opportunities in the burgeoning digital market.

A Smart Financial Move

This deal reflects a healthy price-to-earnings (P/E) ratio of nearly 3.5. For context, Roots Digital has shown robust financial health, recording over US$3 million in revenue and nearly US$0.9 million in profit in 2024. What’s even more impressive is that the company has achieved a remarkable 84% year-on-year revenue growth over the past three years, setting a strong foundation for this acquisition.

Why Roots Digital Stands Out

Roots Digital isn’t just another digital marketing agency; it specializes in performance marketing across various digital channels. The firm has won multiple awards for its innovative approaches, showcasing a deep understanding of the market. One of their standout qualities is the ability to maintain a strong client relationship, with an average retention rate of 24 months and a focus on reducing customer churn.

The company’s client roster includes impressive names such as the National University Cancer Institute, Singapore (NCIS), Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. These partnerships highlight Roots Digital’s credibility and effectiveness in delivering results for large entities.

Supporting Local Businesses

Roots Digital is also a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG), which enables local small and medium-sized enterprises (SMEs) to secure up to 50% funding for digital marketing services. This means they’re not only focused on big corporations but also on contributing to the growth of local businesses in Singapore.

What This Means for VCI Global

The acquisition of Roots Digital is expected to create synergies and enhance VCI Global’s market presence in Singapore. With this deal, VCI Global aims to bolster its capabilities in areas like SEO, paid media, and social media advertising. Dato’ Victor Hoo, the Group Executive Chairman and CEO of VCI Global, expressed his excitement about the deal, stating it has great potential to expand their offerings and add significant value to clients.

The Bigger Picture

Looking ahead, the global digital marketing market is expected to reach approximately US$1.2 trillion by 2033, boasting a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033. This growth trajectory is driven by increasing internet penetration and digital engagement. With such a promising landscape, VCI Global’s advancements into this sector through Roots Digital couldn’t come at a better time.

About VCI Global

VCI Global is headquartered in Kuala Lumpur, Malaysia, and operates across five core business sectors: Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity. By focusing on these areas and partnering with a dynamic digital marketing firm, VCI Global is setting the stage for future growth.

All in all, this acquisition represents a significant step for VCI Global as they dive deeper into the digital marketing realm in Singapore. The potential for growth and collaboration seems endless, and we’ll be keeping a close eye on how this unfolds in the coming months!