VCI Global Limited Eyes Expansion with Acquisition of Roots Digital Pte. Ltd.

News Summary

VCI Global Limited (NASDAQ: VCIG) has announced its acquisition of Roots Digital Pte. Ltd. for approximately US$2.2 million. This strategic move aims to enhance VCI Global’s presence in Singapore’s digital marketing landscape. Roots Digital, known for its strong performance marketing and impressive client retention, has shown significant growth, making it an attractive addition to VCI Global’s portfolio. The acquisition is set to create synergies that will benefit clients across various industries, aligning with VCI’s goal of broadening service offerings.

VCI Global Limited Eyes Expansion with Acquisition of Roots Digital Pte. Ltd.

In a significant move in the world of digital marketing, VCI Global Limited (NASDAQ: VCIG) has announced its plans to acquire Roots Digital Pte. Ltd., a well-respected digital marketing firm based in Singapore. This acquisition comes with a price tag of approximately US$2.2 million (around SG$3 million), and marks an exciting step for VCI Global as it aims to boost its presence in the thriving digital marketing landscape of Singapore.

A Deeper Dive into the Figures

The valuation of the acquisition certainly paints a compelling picture. The price-to-earnings (P/E) ratio stands at nearly 3.5, and Roots Digital has showcased impressive financial performance. In 2024 alone, the firm pulled in over US$3 million in revenue and made almost US$0.9 million in profits. To top that off, the company has been enjoying an astonishing 84% year-on-year revenue growth over the past three years. It’s clear that Roots Digital is not just thriving; it’s soaring!

A Closer Look at Roots Digital

Roots Digital has made a name for itself in the world of performance marketing. Their expertise spans various digital channels, and they’ve built a solid reputation for delivering strong financial results while putting a strong emphasis on customer satisfaction. The firm enjoys an average customer retention rate of 24 months, which indicates a remarkable effort to minimize customer churn. They’ve worked with an impressive roster of clients, including notable names like the National University Cancer Institute, Singapore, Microsoft Corporation, and the Parkway College of Nursing and Allied Health.

Adding another feather to their cap, Roots Digital is a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG). This means that eligible local Small and Medium Enterprises (SMEs) can secure up to 50% funding for their digital marketing services, a boon for many looking to boost their online presence.

What’s Next for VCI Global and Roots Digital?

The acquisition is poised to create exciting synergies between the two organizations. VCI Global aims to enhance its capabilities in key areas such as SEO, paid media, and social media advertising, making them an even more formidable player in the market. The collaboration promises to deliver a substantial return on investment (ROI) for clients across various industries by combining VCI Global’s technological prowess with Roots Digital’s unique insights into the regional market.

As we move forward into an era where the global digital marketing market is expected to soar to US$1.2 trillion by 2033, with a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033, the timing for this acquisition couldn’t be better. VCI Global is headquartered in Kuala Lumpur, Malaysia, and operates across multiple sectors including capital market consultancy, fintech, real estate, AI & robotics, and cybersecurity.

Looking Ahead

Dato’ Victor Hoo, the Group Executive Chairman and CEO of VCI Global, is optimistic about what lies ahead. He believes this acquisition is just the beginning and will pave the way for future acquisitions. The goal? To broaden their offerings and create greater value for their clients. With a commitment to fostering innovation and providing exceptional value, VCI Global is gearing up for an exciting future in the Asia-Pacific region and beyond.

While the press release does touch on the uncertainty and risks involved with forward-looking statements regarding the company’s future performance, one thing is clear: the acquisition of Roots Digital marks an exciting new chapter for VCI Global as it bravely steps into the bustling digital marketing scene in Singapore.

Deeper Dive: News & Info About This Topic

HERE Resources

Foot Locker Launches New Initiatives to Engage Sneaker Fans
Amazon’s Marketing Magic: How $1.7 Trillion Valuation Was Achieved in 2021
Predictive Analytics is Shaping the Future of Marketing
Surge in Social Media Use in the UK Predicted to Reach 94% by 2028
Unlocking LinkedIn: Webinar on ChatGPT for B2B Marketing
Retailers Must Adapt to the Social Media Surge!
North San Diego County Businesses Adjust Marketing Strategies Following TikTok Ban
Duolingo’s Rise: Navigating Culture and Trends in Language Learning
The Social Media Revolution: Marketing Careers and Gen Z Insights
LinkedIn Takes Ad Performance to the Next Level

Additional Resources

• GlobeNewswire: VCI Global Moves to Acquire Roots Digital
• Wikipedia: Digital Marketing
• Search Engine Journal: Digital Marketing Trends
• Google Search: Digital Marketing
• Music Row: BMLG Adds VP of Digital Marketing
• Encyclopedia Britannica: Digital Marketing
• Econsultancy: Digital Marketing Trends 2025
• Google News: Digital Marketing News