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Exciting Leadership Change at Washington Spirit!

Cathy Jerome, Vice President of Marketing for Washington Spirit

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News Summary

The Washington Spirit has appointed Cathy Jerome as the club’s new Vice President of Marketing & Communications. Jerome, with extensive experience in professional sports marketing, aims to enhance fan engagement and elevate the Spirit’s brand. CEO Kim Stone expressed confidence in Jerome’s abilities to drive growth for the organization. Jerome has a successful track record, including generating over $1 million in revenue for the Baltimore Orioles. Her vision includes aggressive marketing strategies and community engagement, promising a bright future for the team.

Exciting Leadership Change at Washington Spirit!

The Washington Spirit has recently made a significant announcement that is sure to excite fans and followers alike: Cathy Jerome has been appointed as the club’s new Vice President of Marketing & Communications! This fresh development is an exciting step forward for the organization and its efforts to connect with fans and elevate its brand.

Who is Cathy Jerome?

Cathy Jerome is no stranger to the world of sports marketing. She brings a wealth of experience, having worked across five professional sports leagues and various teams. Most recently, she served as the Senior Director of Strategic Marketing for the Washington Wizards, emphasizing her strong ability to drive strategic initiatives.

Her track record speaks volumes—just in her short time with the Baltimore Orioles, she generated over $1 million in new business revenue within just two months! That’s no small feat and shows her knack for unlocking potential in sports marketing.

The Spirit’s Leadership on the Rise

In welcoming Cathy to the team, CEO Kim Stone expressed confidence in her abilities, stating that Jerome is the perfect leader to help shape the next chapter of the Washington Spirit. With her at the helm of marketing efforts, the club is aiming to boost fan engagement, grow in revenue, and further develop their brand—a combination that could lead to big things for this women’s soccer team.

Building on a Strong Foundation

The Washington Spirit has a strong history, being an inaugural member of the National Women’s Soccer League (NWSL) since it was founded in 2012. They play their home games at the vibrant Audi Field located in Buzzard Point, D.C., where they have seen exciting attendance numbers in recent seasons. In fact, the team celebrated a remarkable 23% increase in average attendance from the previous year, bringing in an impressive average of 13,383 fans per game in 2024, with a record crowd of 19,897 fans at one home game!

Under the ownership of Michele Kang, the team has also made significant transformations to enhance athletes’ health and performance. These investments are crucial as the NWSL experiences increased popularity and legitimacy, reflected in recent media rights deals and attendance records.

Jerome’s Vision for the Future

As Cathy Jerome takes on her new role, she plans to focus on aggressive marketing strategies to elevate the club’s profile even further. Her experience in corporate partnerships and overall marketing will only enhance the club’s efforts to reach mainstream audiences effectively.

A Role Model in Sports

Jerome isn’t just a professional; she also stands as an inspiration. Recognized as a Women of Inspiration Honoree by the Women in Sports and Events DC Chapter in 2024, she actively engages with the community. Additionally, she is a proud Haitian American from Miami Gardens, Florida, and she shares her knowledge by teaching sports marketing at Howard University.

A Bright Future Ahead

Jerome’s appointment marks a promising step for the Washington Spirit as they look to seize new opportunities and grow within the competitive landscape of women’s soccer. With her leadership on board, fans can look forward to innovative strategies aimed at enhancing their experience and deepening their connection to the team.

As the Washington Spirit embraces this new chapter, they continue to showcase their talented roster and remain committed to community engagement, proving that they are here to stay and thrive. Cheers to new beginnings with Cathy Jerome leading the way!